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As Katz Media scoops up Interep’s largest radio clients, execs from one of Interep’s rep firms, McGavren Guild, announced Tuesday (Dec. 2) they have secured funding to operate as an independent national rep firm. The firm will be headed by former McGavren Guild execs Lisa Sonnenklar, president and Barry Fischer, executive vp and general manager.
Few details were available including who is funding the operation and what clients the firm has. McGavren Guild will continue to operate from its existing offices throughout the country with its current sales staff.
“We
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