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A two-hole playoff matching the country’s highest-ranked golfer and the winner of the 2010 British Open wasn’t enough to keep viewers locked in for CBS’ coverage of The Masters.
Final-round coverage of golf’s most celebrated tournament fell to an eight-year low as CBS drew an 8.1 overnight rating. That marked a 22 percent drop versus last year’s Sunday round (10.4).
In an emotionally charged victory, American duffer Bubba Watson claimed his first major PGA title, holding off South African Louis Oosthuizen.
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