Live-Plus-Seven DVR Viewers Bump Up CW

Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!

The CW network’s second-year drama Gossip Girl added 38 percent more women 18-34 and 36 percent more adults 18-34 during its season premiere episode when live-plus-seven-day DVR viewing was factored in, according to Nielsen Media Research data.

At the same time, veteran CW drama One Tree Hill added 26 percent more women 18-34 and 29 percent more adults 18-34 in its premiere, factoring in a week

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in