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The kids market is a place where fierce competition rages between otherwise cuddly characters like Bugs Bunny and Mickey Mouse (yes, both are still around, albeit in newer, hipper incarnations), but it turns out there’s a contingent of children watching stuff that isn’t marketed to or made for them at all.
For a year’s worth of ratings, kids 6-11 (of see-it-want-it age, which makes them an important demographic for marketers) tuned in on the top three networks at fairly standard rates: 658,000 on Disney and 459,000 on Nickelodeon, along with 421,000 on Cartoon.
By contrast, the average audience for Nick at Nite’s YouTube-for-TV show, AwesomenessTV? A whopping 654,000 even though it’s aimed at older teenagers.
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