Thursday, March 31, 2011


Prime-Time Metered Market Wednesday Ratings:

Another Mammoth Idol-Ignited Win for Fox  

Ratings Box:

What’s Hot/What’s Not


On the Air Tonight:
Prime-Time Programming Options 


TV Tidbits:

Notes of Interest


TV Trivia Time:

Gary Employed

Prime-Time Metered Market Wednesday Ratings:

Another Mammoth Idol-Ignited Win for Fox 


Wednesday 3/30/11
Note: New Orleans is not included in the following averages. 



Fox   15.6/24
CBS    6.9/11
NBC   3.6/ 6
ABC   3.2/ 5
CW     1.3/ 2
-Percent Change from the Year-Ago Evening (Wednesday 3/31/10):
Fox: +66, CBS: +50, ABC: -24, NBC: -28, CW: -32

-Yesterday’s Winners:

American Idol (Fox), Criminal Minds (CBS)


-Honorable Mention:

Survivor: Redemption Island (CBS)

-Yesterday’s Losers (excluding repeats):

Minute to Win It (NBC), America’s Next Top Model (CW), Shedding for the Wedding (CW), Mr. Sunshine (ABC), Off the Map (ABC)


-Ratings Breakdown:

One look at the overnight results and it is obvious what aired on Fox last night, American Idol. The still blockbuster singing competition, which featured the music of Elton John last night, beat the four competing networks combined with a 15.6 rating/24 share from 8-10 p.m. Here is the half-hour breakdown:


American Idol (Fox)

8:00 p.m.: 14.2/23 (#1)

8:30 p.m.: 15.7/24 (#1)

9:00 p.m.: 16.0/24 (#1)

9:30 p.m.: 16.4/25 (#1)


Since Casey Abrams was saved by the judges last week, two contestants depart tonight. My picks are Naima Adedapo and Thia Megia.    


Distant second-place CBS opened with still must see Survivor: Redemption Island (#2: 6.6/10 at 8 p.m.), followed by underrated Criminal Minds (#2: 8.1/12 at 9 p.m.) and spin-off Criminal Minds: Suspect Behavior (#1: 6.1/10 at 10 p.m.). While Suspect Behavior did outdeliver NBC’s competing Law & Order: SVU (#2: 5.9/10) by three percent in the overnights, SVU is likely to win the hour among adults 18-49. And CBS can do better in this time period next season. Comparably, retention for Suspect Behavior out of the 9:30 p.m. portion of Criminal Minds (8.1/12) was 75 percent.


Earlier in the evening on NBC was flop game show Minute to Win It (#4: 2.3/ 4), which is absolutely lost opposite both American Idol and Survivor, and a repeat of Law & Order: SVU (#4: 2.7/ 4) from 8-10 p.m.


ABC populated the 8-9:30 p.m. block with two repeat episodes of The Middle (#3: avg. 3.2/ 5 from 8-9 p.m.) and Modern Family (#3: 3.9/ 6). Minus the lead-in support, original installments of Mr. Sunshine (#3: 3.1/ 5 at 9:30 p.m.) and Off the Map (#3: 3.0/ 5 at 10 p.m.) dipped to series lows.


The CW capped off the evening with deteriorating America’s Next Top Model (#5: 1.9/ 5), which dropped by a hefty 39 percent from the comparable year-ago evening (3.1/ 5 on March 31, 2010), and colossal non-scripted flop Shedding for the Wedding: #5: 0.7/ 1). To shake up the mix next season, maybe Top Model should consider doing an all male edition.


Source: Nielsen Media Research data (R = repeat)

Ratings Box:

What’s Hot/What’s Not


-Solid Start for Body of Proof:

Long-awaited ABC crime solver Body of Proof, headlined by Dana Delany, was amply sampled out of Dancing With the Stars in the Tuesday 10 p.m. hour on March 29. Body of Proof finished first in the time period with 13.94 million viewers and a 3.1 rating/8 share among adults 18-49. Also populating the hour were CBS’ The Good Wife (Viewers: #2, 10.16 million; A18-49: #2t, 1.9/ 5) and Parenthood on NBC (Viewers: #3, 4.89 million; A18-49: #2t, 1.9/ 5). Comparably, retention for Body of Proof out of the live Dancing With the Stars Results Show (Viewers: 19.30 million; A18-49: 4.3/11 at 9 p.m.) was an acceptable 72 percent in both total viewers and adults 18-49.


-Speaking of Tuesday:

Here are the results by network for Tuesday, March 29:


Total Viewers:

ABC: 15.39 million, CBS: 14.74, NBC: 6.52, Fox: 3.69, CW: 710,000


Adults 18-49:

ABC: 3.4 rating/9 share, CBS: 3.1/ 8, NBC: 2.4/ 6, Fox: 1.3/ 5, CW: 0.3/ 8

Source: Nielsen Media Research data

On the Air Tonight:
Prime-Time Programming Options


Thursday 3/31/11

 9:00 p.m. Grey’s Anatomy

10:00 p.m. Private Practice


 8:00 p.m. The Big Bang Theory

 8:30 p.m. Rules of Engagement

 9:00 p.m. CSI

10:00 p.m. The Mentalist
 8:00 p.m. Community  (R)
 8:30 p.m. Perfect Couples
 9:00 p.m. The Office (R)
 9:30 p.m. Parks and Recreation (R)

10:00 p.m. 30 Rock (R)

10:30 p.m. The Office (R)

 8:00 p.m. American Idol Results Show
 9:00 p.m. Mobbed

People are given the opportunity to surprise family and friends with their own flash-mob in this hidden-camera special hosted by Howie Mandel. 

 8:00 p.m. The Vampire Diaries (R)

 9:00 p.m. Nikita (R)


TV Tidbits:

Notes of Interest


-More One Born Every Minute:

Lifetime Television has renewed hospital based docudrama One Born Every Minute for a second season, with an order for 10 new hour-long episodes. Season to-date, One Born Every Minute is averaging 831,000 total viewers in the Tuesday 10 p.m. hour — up 20 percent from the comparable year-ago period.  Results demographically have risen by as much as 37 percent in women 18-49.


-HBO Cancels In Treatment:

HBO has passed on a fourth season of half-hour drama In Treatment, with Gabriel Byrne as a 50-something a psychotherapist. Season three sunk to an anemic 237,000 viewers and a mere 0.1 rating among adults 18-49.


-Charlie Sheen Update:

Let’s see…it’s been about one week since I wrote anything about good ‘ol Charlie Sheen. On that note, the former Two and a Half Men star will make an appearance on Drew Carey’s Improv-A-Ganza, a new primetime daily comedy-driven strip on GSN that premieres on Monday, April 11 at 8 p.m. and 11 p.m. ET/PT. Sheen will appear on the episode airing Tuesday, April 12. Sheen has more legal woes, meanwhile, after being sued by a man who claims the actor and his family nixed a planned reality series featuring his estranged uncle Joe Estevez. 


-Upcoming at Bravo:

Bravo will introduce 11 new series over the course of the next year, plus the returns of Top Chef Just Desserts, The Real Housewives of Beverly Hills, The Real Housewives of Atlanta, Bethenny Ever After and Tabatha’s Salon Takeover. The new series include Interior Therapy with Jeff Lewis, with the house-flipper taking on the role of a therapist; Mad Fashion, which focuses on celebrity fashion designer Chris March; real estate-driven Million Dollar Listing NY; Miss Advised, which explores three single relationship experts; Most Eligible: Dallas, the tale of a group of Texas socialites; The Therapists; Project Soulmate, which focuses on New York City matchmaker Lori Zaslow; fashion-driven Ready to Wear; Roble and Co., a behind-the-scenes look at a family owned catering business in Brooklyn; and Tabatha Takes Over, which follows the demanding perfectionist as she takes over various small businesses and family enterprises and whips them into shape.


-Executive News:

Scott Koondel has been appointed SVP, Corporate Licensing and Distribution for CBS Corporation. In his new role, Koondel will work closely with CBS divisions across the company to maximize the value of domestic distribution agreements for CBS-owned content, as well as content for which CBS has obtained format and distribution rights. Koondel will continue in his role of President for CBS Television Distribution, where he leads the company’s domestic sales of off-network programming to cable and digital media platforms. 

TV Trivia Time:
Gary Employed

What was Gary’s occupation on recent CBS sitcom Gary Unmarried?


a)      artist

b)      builder

c)      cab driver

d)      painter

e)      waiter


The answer to yesterday’s question…


What was the name of the housekeeper at Earl and Randy’s hotel on NBC sitcom My Name is Earl?

a) Catalina
b) Florence
c) Hazel
d) Martha Corinne
e) Rosario


Is: a) Catalina, who was played by Nadine Velazquez. Florence (The Jeffersons), Hazel (Hazel) and Rosario (Will & Grace) were all employed as maids, while Martha Corrine was the elderly aunt on The Waltons. 

-Current kudos goes to:

Steve Albright, Gerry Bixenspan, Paul Certo, Jim Colucci, Larry Corsa, Megan Dillman, Ric Dittman, Emily Ferencevych, John Ferlazzo, Leon Gittens, Ed Groves, Christine Hatch, Carolyn Becker Hayes, Melissa Hodgdon (2x), Michael Holland, Bob Ingersoll, Deb Kainer, Suzanne Knoll, Gary Kupper, Steven Kurtzer, Keith Marder, Julia McCray, Mark Misiano, Matthew Morse, Michael Murphy, Jared Orth, Aaron Paquette, Alan Perris, Greg Phelan, Darlene Piatrek, Renee Previty, Colleen Roth, Harley David Rubin, Mary Ryan, Judy Schrader, Russell Schwartz, James Skowronski, Tracy Speed, Michelle Stanton, Cathy Student, Julie Syers, Ivan Tafur, Ronnie Tallant, Andrew Trentacosta, Trenna Underhill, Mike Walsh, Meredith Wayne, Abbott Wool