THE PROGRAMMING INSIDER

Friday, March 25, 2011

 

Prime-Time Metered Market Thursday Ratings:

Idol-Ignited Fox Wins; Solid No. 2 ABC

 

Ratings Box:

What’s Hot/What’s Not

 

On the Air This Weekend:
Prime-Time Programming Options 

 

TV Tidbits:

Notes of Interest

 

TV Trivia Time:

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Prime-Time Metered Market Thursday Ratings:

Idol-Ignited Fox Wins; Solid No. 2 ABC

 

Thursday 3/24/11
Note: Sacramento is not included in the following averages. The overnight data now includes DVR playback until 3 a.m. local time. One year earlier it was based on Live data only. All times are ET/PT. 

 

              HH
          Rtg/Shr

Fox   10.1/16
ABC   6.3/10
CBS    5.3/ 9
NBC   3.2/ 5
CW     1.0/ 2
 
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-Percent Change From the Year-Ago Evening (Thursday, March 25, 2010):

Fox: +197, ABC: – 5, CBS: -26, NBC: -29, CW: -55
 
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-Yesterday’s Winners:

American Idol (Fox), Grey’s Anatomy (ABC), The Office (NBC)

 
 -Yesterday’s Losers (excluding repeats):

Community (NBC), Perfect Couples (NBC), 30 Rock (NBC), Outsourced (NBC)

 
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-Ratings Breakdown:

It was another overnight Thursday victory for Fox thanks to perennial powerhouse American Idol, which was quite a shocker last night. SPOILER ALERT: If you did not see it yet, stop reading now. But the judges did the absolute right thing using the save for Casey Abrams. There are too many other contestants that need to depart before him. 

 

American Idol scored a considerable 14.6 rating/23 share from 8-9 p.m., which was enough to beat the four competing networks combined. Leading out of Idol was a repeat of Bones at a third-place 5.7/ 9 at 9 p.m.

 

ABC had nothing unusual to report despite the absence of regularly scheduled programming on CBS. Wipeout opened with a third-place 4.4/ 7 at 8 p.m., followed by Grey’s Anatomy (#1: 8.3/13) and spin-off Private Practice (#1: 6.4/10) from 9-11 p.m. Comparably, Grey’s and Private Practice were virtually identical to their year-ago performances.

 

Over at CBS, the ongoing NCAA Basketball Tournament scored an estimated 5.3/ 9 in the overnights from 8-11 p.m., which year-to-year was down by 26 percent. But your must remember that the increased exposure for basketball at present (which includes TNT, TBS and truTV) means that the overall audience is spread between four platforms. Once everything is factored in, the basketball numbers will be up from one year earlier. And keep in mind, of course, that results for any live sporting event are approximate.

 

The one standout on NBC last night was The Office, which more than doubled the overnight delivery of canceled lead-in Perfect Couples (#4: 2.2/ 3 at 8:30 p.m.) with a 4.7/ 7 (also #4). While that still may not sound like all that much, The Office could be poised for time period victory among adults 18-49. Last night’s episode set the stage for Steve Carell’s departure. As a reminder, upcoming The Paul Reiser Show will replace Perfect Couples effective on April 14.

 

Leading out of The Office was critically acclaimed (but low-rated) Parks and Recreation, with dipped to a 3.4/ 5 in the overnights at 9:30 p.m. (#3), followed by 30 Rock (#3: 3.1/ 5) and expected-to-be canceled Outsourced (#3: 2.6/ 4) from 10-11 p.m. Earlier in the evening on NBC, already renewed Community was a bust at a fourth-place 3.1/ 5 at 8 p.m. As I say every week, NBC is in definite need of a mass appeal hit sitcom to anchor Thursday, not something the critics love but few people watch.

 

In the distant No. 5 spot were repeats of The Vampire Diaries (1.0/ 2) and Nikita (1.0/ 2) on The CW.

 

Source: Nielsen Media Research data (R = repeat)

 
 

Ratings Box:

What’s Hot/What’s Not

 

-Freshman Wednesday Series Update:

Results remain mixed for the recent Wednesday night new programming entries (listed in order of total viewers)

 

Criminal Minds: Suspect Behavior (CBS) – Wednesday 10 p.m.

Viewers: 8.80 million (#2), A18-49: 2.2/ 6 (#2)

 

Criminal Minds: Suspect Behavior took a backseat to NBC’s competing Law & Order: SVU (Viewers: 8.84 million; A18-49: 2.6/ 7), with a series-low performance. But lead-in Criminal Minds this week was a repeat (Viewers: 8.58 million; A18-49: 2.1/ 6 at 9 p.m.) and Suspect Behavior managed to build by minor proportions.

Grade: B
 
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Mr. Sunshine (ABC) – Wednesday 9:30 p.m.

Viewers: 5.80 million (#2), A18-49: 2.1/ 6 (#2t)

 

Yes, Mr. Sunshine perked up a bit. But the retention out of lead-in Modern Family (Viewers: 10.90 million; A18-49: 4.4/12) was only 53 percent in total viewers and 48 percent in the demo. Comparably, this is no better than soon-to-return Cougar Town. 

 

Grade: D-

 
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Off the Map (ABC) – Wednesday 10 p.m.

Viewers: 4.46 million (#3), A18-49: 1.5/ 4 (#1)

 

If Off the Map returns next season, it is only to keep series creator Shonda Rhimes happy.

 
Grade: F
 
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Shedding for the Wedding (CW) – Wednesday 9 p.m.

Viewers: 900,000 (#5), A18-49: 0.4/ 1 (#5)

 
Grade: F
 

Tick, tock…the cancellation clock is ticking.

 
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-Speaking of Wednesday:

Here are overall results by network for Wednesday, March 23:

 

Total Viewers:

Fox: 23.95 million, CBS: 9.46, ABC: 6.41, NBC: 5.66, CW: 1.55

 

Adults 18-49:

Fox: 7.9 rating/22 share, CBS: 2.5/ 7, ABC: 2.2/ 6, NBC: 1.7/ 5, CW: 0.7/ 2

 

Source: Nielsen Media Research data (R = repeat)

 
 

On the Air This Weekend:
Prime-Time Programming Options

 

Friday 3/25/11

 
 9:00 p.m. Primetime: What Would You Do?

10:00 p.m. 20/20

 
CBS:

 8:00 p.m. 2011 NCAA Basketball: Regional Semi-Finals – Day 2

 
NBC:
 8:00 p.m. Who Do You Think You Are?
 9:00 p.m.  Dateline (two hours)
  
Fox:
 8:00 p.m. Kitchen Nightmares
 9:00 p.m. Fringe
 
CW
 8:00 p.m. Smallville (R)

 9:00 p.m. Supernatural (R)

 
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Saturday 3/26/11

 
ABC:
 8:00 p.m. Wipeout (R)

 9:00 p.m. Dancing with the Stars (R, two hours)

 
CBS:

 8:00 p.m. 2011 NCAA Basketball: Second Round – Day 1

10:00 p.m. 48 Hours Mystery

 
NBC:
 8:00 p.m. Harry’s Law (R)
 9:00 p.m. Law & Order: Los Angeles (R)

10:00 p.m. Law & Order: SVU (R)

  
Fox:
 8:00 p.m. Cops (R)
 8:30 p.m. Cops (R)
 9:00 p.m. America’s Most Wanted
 
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Sunday 3/27/11

 
ABC:
 7:00 p.m. America’s Funniest Home Videos (R)
 8:00 p.m. Secret Millionaire
 9:00 p.m. Desperate Housewives (R)

10:00 p.m. Brothers & Sisters (R)  

 
CBS:
 7:00 p.m. 60 Minutes  
 8:00 p.m. The Amazing Race
 9:00 p.m.  Undercover Boss

10:00 p.m. CSI: Miami  

 
NBC:
 7:00 p.m. Dateline  
 8:00 p.m. America’s Next Great Restaurant
 9:00 p.m. Celebrity Apprentice
  
Fox:
 7:00 p.m. The Simpsons (R)
 7:30 p.m. American Dad (R)
 8:00 p.m. The Simpsons
 8:30 p.m. Bob’s Burgers
 9:00 p.m. Family Guy (R)
 9:30 p.m. The Cleveland Show
 
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TV Tidbits:

Notes of Interest

 

-More Fringe:

Fox has ordered a fourth season of on-the-fence drama Fringe, with an unconfirmed number of new episodes for the 2011-12 season. Since moving to the Friday 9 p.m. hour on January 21, Fringe has not overly impressed with 4.14 million viewers and a 1.6 rating among adults 18-49. But that was an improvement over former failed time period occupant The Good Guys and the retention out of Kitchen Nightmares has been respectable.

 

-Absolutely Fabulous on Logo:
Cable net Logo has acquired all five seasons of cult-face Absolutely Fabulous, which will launch with a weekend-long marathon beginning on Saturday, April 16 at 2 p.m. ET/PT. The series will move to its regularly scheduled Thursday 10 p.m. ET/PT time period on April 21. Absolutely Fabulous focuses on the world of fad-obsessed friends where nothing is sacred and no one is spared in their quest for fame and style.

-FX Cancels Lights Out:

FX will not be moving forward with a second season of drama Lights Out, which will air its final two episodes in the Tuesday 10 p.m. hour on March 29 and April 5.

 

-Upcoming on The HUB:

Kids-driven The HUB has unveiled its programming plans in 2011-12. The cable net will introduce nine new series, including comedy/adventure The Aquabats Super Show, which is a combination of animation and live action; Blythe Loves The Littlest Pet Shop, which is inspired by the popular brand; live action Clue, which is inspired by the board game; quiz show The Game of Life; animated Kaijudi: Rise of the Duel Masters; reality series Majors & Minors; animated Rescue Bots; game show Scrabble Showdown; and a series of four specials called Secret Millionaire’s Club. The HUB has also acquired game show Are You Smarter Than a Fifth Grader? Returning series will include The Adventures of Chuck & Friends, Animal Mechanicals, Dan. Vs., Family Game Night, My Little Pony Friendship is Magic, Pound Puppies, R.L. Stine’s The Haunting Hour: The Series, Strawberry Shortcake’s Berry Bitty Adventures, Transformers Prime and The WotWots.

 
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TV Trivia Time:
A First Name
 

What was MacGyver’s first name on 1985-92 ABC action/adventure MacGyver?

 
a)      Angus
b)      Cosmo
c)      Leslie
d)      Sam
e)      William
 

The answer to yesterday’s question…

 

Which one of the following classic series was not remade at a later time as a regularly scheduled series?

 

a)      Burke’s Law

b)      Cagney & Lacey

c)      Get Smart

d)      Hunter

e)      Perry Mason

 

Is: b) Cagney & Lacey. While Sharon Gless and Tyne Daly reprised their roles as Christine Cagney and Mary Beth Lacey in four made-for reunion movies to-date, Cagney & Lacey has never surfaced again in a regularly scheduled format. 


-Current kudos goes to:

Janice Barney, Gerry Bixenspan, Rob Brittain, Andy Ehlen, John Ferlazzo, Maureen Goldman, Ed Griffis, Melissa Hodgdon, Ken Hommel, David Jackino, Joel Kunkel, Synda Kollman, Colleen Roth, David Ruckman, David Shearer, Larry Weinstock, Rob Wilson, Ted Zawislak