Huge Thursday Victory for Idol-Ignited Fox


Friday, March 4, 2011


Prime-Time Metered Market Thursday Ratings:

American Idol Roars Past a Night of Repeats


Ratings Box:

What’s Hot/What’s Not


On the Air This Weekend:
Prime-Time Programming Options 


TV Tidbits:

Notes of Interest


TV Trivia Time:


Prime-Time Metered Market Thursday Ratings:

American Idol Roars Past a Night of Repeats


Thursday 3/03/11
Note: The overnight data now includes DVR playback until 3 a.m. local time. One year earlier it was based on Live data only. All times are ET/PT.



Fox   15.6/24

CBS    6.1/10

ABC   2.8/ 5

NBC   2.3/ 4

CW     0.9/ 1


-Percent Change From the Year-Ago Evening (Thursday, March 2, 2010):

Fox: +71, CW: -18, CBS: -34, ABC: -53, NBC: -57

-Yesterday’s Winners:

American Idol (Fox), The Big Bang Theory R (CBS), The Mentalist R (CBS)

 -Yesterday’s Losers (excluding repeats):

Nothing…81 percent of the line-up were encore telecasts and we do not label repeats as “losers.”


-Ratings Breakdown:

It was all about Fox last night with a two-hour edition of American Idol featuring the unveiling of the 13 finalist at a hefty 15.6 rating/24 share in the overnights from 8-10 p.m. Unfortunately, Merrick, New York’s local favorite, Robbie Rosen, did not make the cut. Here is the half-hour breakdown:


American Idol (Fox)

8:00 p.m.: 14.1/23

8:30 p.m.: 15.7/24

9:00 p.m.: 16.1/25

9:30 p.m.: 16.5/25


Ten seasons on the air, American Idol’s dominance is unprecedented. 


Outside of CBS’ Rules of Engagement, everything else last night was an encore telecast. Yes, the competition is still afraid of American Idol! A repeat of Mr. TV favorite The Big Bang Theory, kicked-off the night for CBS with a second-place 6.1/10 in the overnights at 8 p.m., followed by aforementioned Rules of Engagement (#2: 5.3/ 8 at 8:30 p.m.) and repeats of CSI (#2: 5.8/ 9) and The Mentalist (#1: 6.9/12) from 9-11 p.m. As expected, Rules of Engagement is faring no better than former time period occupant $#*! My Dad Says. 


ABC was barely on the map care of encore telecasts of Wipeout (#3: 3.1/ 5), Grey’s Anatomy (#3: 3.1/ 5) and spin-off Private Practice (#2: 2.3/ 4). And NBC was even worse with a six-episode marathon of The Office at an average 2.3/ 4 from 8-11 p.m. Considering NBC recently revamped Thursday, it might have been better off leaving the new line-up intact not to confuse the audience. 


The CW capped off this first Thursday in March with repeats of The Vampire Diaries (#5: 1.0/ 2) and Nikita (#5: 0.8/ 7). To the fan who emailed me wondering about the future of The Vampire Diaries, rest assured it will be back in 2011-12.


Source: Nielsen Media Research data (R = repeat)


Ratings Box:

What’s Hot/What’s Not


-Fox Rules Wednesday:

Led by a 90-minute edition of American Idol, naturally Fox won Wednesday. But there was one thorn in the ratings’ bush, so to speak. Despite the hefty 21.39 million viewers and a 7.8 rating/22 share among adults 18-49 for Idol from 8-9:30 p.m., week four of sitcom Traffic Light could only must 7.32 million viewers and a 2.8/ 8 in the demo at 9:30 p.m. While that was a series-high, retention out of American Idol was only 34 percent in total viewers and 36 percent among adults 18-49. 


In week two news, reality/competition Shedding for the Wedding on The CW matched its DOA arrival one week earlier, with a mere 1.07 million viewers and a 0.4/ 1 in the demo at 9 p.m. (out of 1.96 million viewers and a 0.9/ 3 among adults 18-49 for diluted lead-in America’s Got Talent). And competing Mr. Sunshine on ABC remains similar to former (and returning) Wednesday 9:30 p.m. occupant Cougar Town, with retention out of Modern Family this week of 68 percent in total viewers (6.87 vs. 10.11 million) and 59 percent among adults 18-49 (2.4/ 7 to 4.1/11).


Freshman Series Grade:

Mr. Sunshine (ABC): C

Traffic Light (Fox): F

Shedding for the Wedding (CW): F


What follows are the live plus same day averages for Wednesday, March 2:


Total Viewers:

Fox: 18.90 million, CBS: 12.02, ABC: 6.75, NBC: 4.05, CW: 1.51


Adults 18-49:

Fox: 6.5 rating/18 share, CBS: 3.2/ 9, ABC: 2.3/ 7, NBC: 1.2/ 4, CW: 0.7/ 2


Source: Nielsen Media Research data (R = repeat)


On the Air This Weekend:
Prime-Time Programming Options


Friday 3/04/11

 9:00 p.m. Primetime: What Would You Do?

10:00 p.m. 20/20

 8:00 p.m. The Defenders  
 9:00 p.m. CSI: NY

10:00 p.m. Blue Bloods

 8:00 p.m. Who Do You Think You Are?
 9:00 p.m.  Dateline (two hours)

 8:00 p.m. 42nd Annual NAACP Image Awards

 8:00 p.m. Smallville (R)

 9:00 p.m. Supernatural (R)


Saturday 3/05/11

 8:00 p.m. Movie: King Kong (R)

 8:00 p.m. CBS Sports College – Basketball (Duke at North Carolina)

10:00 p.m. 48 Hours Mystery

 8:00 p.m. Harry’s Law (R)
 9:00 p.m. Law & Order: Los Angeles (R)

10:00 p.m. Law & Order: SVU (R)

 8:00 p.m. Cops
 8:30 p.m. Cops (R)
 9:00 p.m. America’s Most Wanted

Sunday 3/06/11

 7:00 p.m. America’s Funniest Home Videos
 8:00 p.m. Secret Millionaire (series premiere)
 9:00 p.m. Desperate Housewives

10:00 p.m. Brothers & Sisters  

 7:00 p.m. 60 Minutes

 8:00 p.m. The Amazing Race: Unfinished Business  

 9:00 p.m. Undercover Boss

10:00 p.m. CSI: Miami  

 7:00 p.m. Dateline  

 8:00 p.m. America’s Next Great Restaurant (series premiere)

 9:00 p.m. Celebrity Apprentice (season premiere)

 7:00 p.m. The Simpsons (R)
 7:30 p.m. American Dad (R)
 8:00 p.m. The Simpsons
 8:30 p.m. Bob’s Burgers
 9:00 p.m. Family Guy (R)
 9:30 p.m. The Cleveland Show

New Program Descriptions


Secret Millionaire (ABC)

Technically this is not new…it ran on Fox for six weeks in the spring of 2008. But the premise involves a millionaire living incognito in an impoverished area for one week to witness the lifestyle and decide what, if any, cash contribution he is going to give to someone in need. In temporary place of Extreme Makeover: Home Edition, which has been declining for the last few seasons, ABC is in search of a potential replacement. But there is no reason to believe the inspirational Secret Millionaire will bring more viewers to the hour.

America’s Next Great Restaurant (NBC)

Contestants compete to get backing to turn their restaurant idea into a chain funded by Bobby Flay, Steve Ells, Lorena Garcia and Curtis Stone in three cities. Opposite tow other non-scripted series (CBS’ The Amazing Race and aforementioned Secret Millionaire on ABC) and minus any notable lead-in support from Dateline, consider America’s Next Great Restaurant nothing more than just time period filler.


TV Tidbits:

Notes of Interest


-Life time Partners with

Lifetime has partnered with social media aid organization for the fifth season-premiere of scripted drama Army Wives. The goal is to raise funds for military families in the United States. As part of the partnership, Lifetime will donate $1 for every Tweet and Facebook post about Army Wives this week to the non-profit organization Blue Star Families. Blue Star Families raises awareness of the challenges of military family life. For more information, click on


-NBC Staffs Up Wonder Woman Pilot:

Old shows don’t die; they come back in revivals. And the latest is NBC’s new potential edition of Wonder Woman, which has just cast Elizabeth Hurley, Tracie Thoms and Pedro Pascal opposite Adrianne Palicki as the comic book heroine. 


-Welcome Back, Kotter Honored at The TV Land Awards:

John “Vinnie Barbarino” Travolta and the cast of classic sitcom Welcome Back, Kotter will be saluted at the upcoming TV Land Awards, which airs on Sunday, April 17 at 9 p.m. ET/PT. Travolta will reunite with co-stars Lawrence Hilton-Jacobs (Freddie “Boom Boom” Washington), Ron Palillo (Arnold Horshack) and Marcia Strassman (Julie Kotter) to accept the 35th Anniversary Award of Welcome Back, Kotter, which aired on ABC from 1975-79. In honor of the “Sweathogs,” all together now…


Welcome back,
Your dreams were your ticket out.

Welcome back,
To that same old place that you laughed about.

Well the names have all changed since you hung around,
But those dreams have remained and they’re turned around.

Who’d have thought they’d lead ya (Who’d have thought they’d lead ya)
Here where we need ya (Here where we need ya)

Yeah we tease him a lot cause we’ve hot him on the spot, welcome back,
Welcome back, welcome back, welcome back.

TV Trivia Time:

Making a Living in Baltimore


What was Roc Emerson’s occupation on 1991-94 Fox sitcom Roc?

a)      Accountant
b)      Cook
c)      Garbage Man
d)      Limo Driver
e)      Telephone Repair Man

The answer to yesterday’s question…


What instrument does Detective Adrian Monk play?


a)      Clarinet

b)      Flute

c)      Guitar

d)      Saxophone

e)      Tuba

Is: a) Clarinet. The clarinet has to be perfectly clean, of course, before Monk would play it.

-Current kudos goes to:
Joelle Alexander, Gerry Bixenspan, Mavis Chow, Larry Collins, Tom Condosta, Kristin Conner, John Ferlazzo, Julie Friedlander, Maureen Goldman, Jacqueline Hogue, Bob Ingersoll, Deb Kainer, Mary Kinoshita, Jim Kittelberger, Carol Kruger, Steven Kurtzer, Rick Locke, Michael Murphy (2x), Alan Perris, Alex Petrilli, Jr., Gordon Purcell, David Ruckman, Maxine Shulman, Phyllis Stewart, Ronnie Tallant, Tammy Wiard, Jeanne Yonkers