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The government and various public interest groups weren’t the only ones pressuring Comcast for conditions and commitments as the cable giant worked to smooth the way for its joint venture with NBC Universal. Right before the Christmas holiday, Adweek has learned, Comcast and Allbritton Communications, owner of several local outlets in the nation’s capital, agreed to a long-term carriage deal for NewsChannel 8/TBD, its local all-news cable channel in the region.
The agreement represented a rather dramatic shift in relations between the two companies.
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