HGTV Lists Design Star as Hot Property

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HGTV is looking to spruce up Sunday nights this summer as the lifestyle network preps for the return of its hit competition series, Design Star.

Heading into its fourth season, the home-design strip has landed a wealth of new clients, including Verizon and MasterCard, while bringing back incumbents Sears and SC Johnson.

A synthesis of HGTV’s core design sensibility and the sort of reality TV elements that can bring in channel surfers, Design Star has become the network’s signature property since it premiered in July 2006.

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