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In order to boost consumer awareness and sales of HD Radio receivers, the HD Digital Radio Alliance will launch a mobile marketing campaign with partner 3Cinteractive. The mobile initiative is the first part of the Alliance’s new $57 million ad campaign in which radio ads will be broadcast in 100 markets over 13 weeks.
Although more than 1700 radio stations broadcast in HD, sales of receivers, estimated in the tens of thousands, have yet to catch on with consumers.
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