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Harpo Radio may have got its start on satellite radio, but it’s turning to terrestrial radio to increase the distribution of its brand. Through a multi-year partnership with Westwood One, The Gayle King Show, a two-hour daily talk program will debut on over-the-air radio beginning sometime in second quarter.
As part of the agreement, Westwood and Harpo will also launch three new programs, including Gayle King Evening, a five-hour weeknight (7 p.m. to 12 a.m.)
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