Time Warner Cable’s Roger Keating has joined Hearst-Argyle Television as senior vp of digital media for the 26-station group. He succeeds Terry Mackin, who was named president of Univision’s TV Station Group in February.
In his new position, Keating will focus on content development and creating new products, communities and services for the TV group’s broadband, mobile and digital TV multicast channels. His first day is July 7.
At Time Warner Cable, Keating was a member of the company’s strategy-setting operating committee and as its corporate executive vp of the Los Angeles region. There he oversaw the launch of ambitious new broadband and telephony services, among other projects. Prior to Time Warner, he held positions at America Online and Comcast Cable.
He is also the founder of Zatso, the world’s first streaming-video based personal newscast service.
“Bringing aboard an executive with Roger’s experience and pedigree, to work with our talented digital media team, signals our ongoing commitment to leadership in serving audiences and advertisers in these areas,” said David Barrett, president and CEO of Hearst-Argyle Television.
“Roger’s knowledge and experience in targeted media content development, distribution and sales will serve us well as we create new products, communities and services for our expanding user base, and innovate more ways to help our marketing partners achieve their objectives.”