Talent – Gold
Felicia Day’s dearly departed Web series The Guild started before anybody was really talking about the medium—it was a year before the world knew that lonelygirl15 was a work of fiction.
But Day, the series’ sole writer for all six of its seasons, says the show was a vital outlet for her at a time when her career as an actress wasn’t offering much fulfillment.
“There was never a role that I felt really represented me,” she says. “I used to get shunted to the sidelines as the third best friend or the secretary. I have an unusual background and interests that don’t really align with mainstream entertainment, so I wrote myself a central role.”
That role, of a lonely gamer girl who goes by the handle Codex, became both a rallying cry for girls who, like Day, felt underrepresented in mainstream entertainment and ostracized by gamer culture (which, though it contains plenty of women and girls, tends to be dominated by men who aren’t very friendly to them).
Day's efforts in writing and acting have won her the Talent Gold honor in Adweek's first Watch Awards, which celebrates the best work and talent in online video.
The show migrated to Xbox after a first season funded by fans donating through PayPal (Kickstarter hadn’t yet been launched). The episode recognized here, “End Game,” brought the show to its conclusion. “It was very emotional, I have to say,” recalls Day. “I’m the only writer, and I got to the point where I said, ‘What’s the cliffhanger for this series?’ and I just didn’t have one.”
Day has shifted her focus to Geek & Sundry, part of a YouTube 100-channel initiative launched in 2012, where her duties are more concentrated on production and development. The Guild now lives on Netflix and elsewhere.
For Day, the Web series remains a high watermark. “We filled rooms at Comic-Con that TV shows usually fill,” she says. “That will always be a huge accomplishment.
Talent – Gold
The Guild: End Game: Felicia Day
Company: Geek & Sundry
Talent – Sliver
eBay: Thank You, Ed Church
Company: DigitasLBi Paris
Talent – Bronze
1800 Tequila: The Right Call, Ray Liotta
Company: The VIA Agency
Talent Series – Gold
Comedians in Cars Getting Coffee: Jerry Seinfield
Talent Series – Sliver
Joel McHale, The Soup: Joel McHale
Talent Series – Bronze
Chosen: Chad Michael Murray