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It’s Champagne time for the latest cable network to rebrand and relaunch. 21st Century Fox’s male-skewing FXX took the place of Fox Soccer Channel on Sept. 3, and in that time has managed to add 12.7 million subs, elevate its ratings to a 58,000-viewer average (a year ago it wasn’t a third of that) and start building a brand.
Millennial men, said Horizon Media’s research guru Brad Adgate, still rate among the most desirable and elusive demographics on TV, and FXX’s median age is an impressive 34.5.
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