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NEW YORK Fox has sold out all but a few units, and that’s by choice, for its July 15 telecast of the Major League Baseball All-Star Game from Yankee Stadium, with 30-second spots selling on average for between $425,000-450,000 per unit. Some in-game units have sold for as much as $550,000.
Strong categories include automotive, beer, telecommunications, movies, soft drinks and fast-food restaurants.
Among the advertisers expected to have a major presence in the game are Chevrolet, Pepsi, Bank of America, Taco Bell, Anheuser-Busch, MasterCard and Sharp.
Neil Mulcahy, evp, Fox Sports sales, said the network could have been sold out of its more than 70 in-game units but has held back a few.
Mulcahy
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