Proving her brand can be as successful on TV as it is on radio, Wendy Williams’ daily TV Talk program, The Wendy Williams Show is headed for broader TV distribution. Following a successful multi-week preview on Fox Television owned-and-operated stations in four markets, Fox announced plans Monday (Aug. 18) to clear the Debmar-Mercury-distributed program in mid-2009 on stations in all 18 of its markets.
The Fox-owned stations in New York (WNYW), Los Angeles (KTTV), Dallas (KDFW) and Detroit (WJBK) began airing the one-hour The Wendy Williams Show on July 14. The six-week run will conclude Aug. 22.
According to Fox, the program posted rating increases in key demos during the May sweeps in both New York and Los Angeles. “Everything about the Wendy preview clicked for our stations, from conception to promotion to hitting the air. It completely broke the mold. The show is now a proven winner, and we can’t wait to see it debut across the country next year,” said Frank Cicha, senior vp of programming for Fox Television Stations.
Williams’ TV show is broadcast from New York, which is also the originating market for her four-hour syndicated radio show, launched Feb. 4 by Westwood One through a programming partnership with Inner City Broadcasting.