The radio network ratings from the latest Arbitron RADAR report show just how much clout in the radio network business Dial Global has now that its parent Triton Radio Networks purchased Jones Radio Networks.
The merged radio network company, called Dial Global, has five of the 10 top-ranked networks, including No. 1-ranked Jones MAI Adult Power, which has held the top position for four consecutive ratings periods. Dial Global’s Contemporary Network is No. 2, its Complete FM Network is No. 3, and Its News & Information Network is No. 7. Jones MAI Female Perspective rounds out Dial Global’s top networks at No. 9.
Arbitron’s latest RADAR report released Tuesday (June 24) covers the period April 5, 2007 to April 2, 2008.
Rounding out the top 10 were: ABC Daytime Direction Network (No. 3), Westwood WON I Network (No. 5), ABC Prime Access Radio Network (No. 6), ABC Morning News Radio Network (No. 8), and Premiere Morning Drive Network (No. 10).
Dial Global also has the top three networks among the 18-49 and 25-54 demographics.
Among the 25-54 demo, Dial Global Contemporary and Complete FM are ranked No. 1 and No. 3 and Jones MAI Adult Power is ranked No. 2. Among the 18-49 demo, Dial Global Contemporary and Complete FM are one-two, followed by Jones MAI Adult Power.
Premiere’s Emerald Plus and Emerald Networks were ranked No. 4 and No. 5 among the 18-49 demo. ABC Daytime Direction and Westwood WON I Networks were ranked No. 4 and No. 5 among the 25-54 demo.
With the merger, Dial Global intends to create more RADAR-rated networks, in addition the five it currently has.