Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!
The Federal Communications Commission may not have authority to investigate Arbitron, but on Thursday (Sept. 4), it set comment dates to address the emergency petition filed by the PPM Coalition and the Association of Hispanic Advertising Agencies. The two groups, made up of a number of Hispanic broadcasters, as well as Urban broadcaster ICBC Broadcast Holdings and the National Association of Black Owned Broadcasters, filed a petition earlier this week requesting the FCC investigate the accuracy of Arbitron’s portable people meter technology.
In addition to its PPM markets in Houston and Philadelphia, Arbitron plans to commercialize eight markets Oct.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in