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A &E’s Duck Dynasty is more addictive than quack.
Season 4 of the wildly popular unscripted series premiered to record ratings Wednesday night, delivering 11.8 million viewers, of which 6.26 million were members of the target demo (adults 25-54).
Per Nielsen, the Duck Dynasty opener also drew 6.33 million adults 18-49. The results make last night’s show the No. 1 series telecast in A&E history, among all key demos.
“Thanks to its authentic and engaging characters Duck Dynasty has become more than just a reality show, it is a cultural phenomenon,” said David McKillop, general manager and evp of A&E, by way of announcing the big returns.
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