Fox Unveils 2008-09 Initiatives

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The Headlines:

Turner Entertainment Networks in 2008-09:
TNT, TBS and truTV Initiatives
Fox in 2008-09
Two New Series This Fall, Five Additional in Midseason
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Turner Entertainment Networks in 2008-09:
TNT, TBS and truTV Initiatives

Presenting for the first time ever during network upfront week, Turner Entertainment Networks opened its three-tier (TNT, TBS and truTV) presentation with the introduction of a new advertising innovation called TVinContext. In development for over one year, TVinContext promises to boost the power and relevance of TV ads by pairing them with related program content.

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