Discovery's Survival Guru Bear Grylls Fired

'Man vs. Wild' host gets the ax, the only thing you really need in the wilderness anyway

Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!

Man vs. Wild star Bear Grylls has been canned by Discovery, according to the network. “Due to a continuing contractual dispute with Bear Grylls, Discovery has terminated all current productions with him," a network spokeswoman said via email.

Rumors abound, of course. Sister publication The Hollywood Reporter says that Discovery couldn't get Grylls to participate in two unannounced projects that were part of his contract. What's most surprising about the cancelation is that Man vs. Wild consistently performs well for Discovery, with a 1.1

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in