Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!
In what now stands as the year’s highest performing pay-per-view event, HBO Sports notched 1.25 million buys with its Dec. 6 presentation of the welterweight bout between Oscar De La Hoya and Manny Pacquiao.
At a going rate of $54.95 per order, the De La Hoya-Pacquiao fight brought in around $68.7 million.
While Saturday’s fight notched a little more than half the all-time PPV record––the De La Hoya-Floyd Mayweather tilt of May 5, 2007, landed 2.4 million buys and $134.4
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in