The CW will put the first 10 minutes of its new drama Life Unexpected online a week before its linear debut.
Starting Jan. 11, the network is putting an extended preview across all official CW fan pages.
The approach marks the first time that Facebook has hosted a screening across multiple pages, with Unexpected available to the network’s 5.4 million Facebook fans. The move allows CW to directly target its most dedicated viewers online.
The network is partnering with video provider Ustream for the effort. Fans who catch the Unexpected preview during the first 24 hours will be able to leave comments as they watch.
Unexpected is the story of a 15-year-old foster child who moves back in with her biological parents. The series debuts on the CW on Monday, Jan. 18.