In July, when Crackle became the first major streaming network to share ratings for its original programming, the company promised it would continue that transparency going forward.
The Sony-owned, advertiser-supported streaming outlet made good on that vow today, announcing that episodes of The Art of More—its first-ever hour-long drama, which stars Dennis Quaid—have been viewed 2 million times since Season 1's Nov. 19 premiere. More than half of those viewers were new to Crackle, the company said.
Crackle defines "views" as people who start streaming an episode. That 2 million figure refers to individual episodes, not the number of people who watched the entire 10-episode season.
Given the interest in The Art of More just two weeks since its debut, Crackle has renewed the show for Season 2, which will also have 10 episodes and begin shooting early next year.
"As our most ambitious series to date, The Art of More is a brand-defining drama that speaks to Crackle's mission to be a home to must-see original content," said Eric Berger, gm of Crackle and evp of Sony Pictures Television Digital Networks, in a statement. "The successful performance of the series in such a short amount of time is a testament to the incredible team behind it who will take our audience deeper into a world where there is still much more story to tell."
Most streaming outlets like Netflix and Amazon keep their data so close to the vest that not even those who create the outlets' original programming know how many people are actually watching. But Crackle went against the grain in July, sharing that its original movie Joe Dirt 2 starring David Spade received 1 million views in five days, and 278,000 views in its first 24 hours.
About 18 million people in the U.S. use Crackle each month.