To Get Its Message to Advertisers, Comedy Central Let Its Stars Crack Jokes

Laughs prove more effective than speeches about data

Comedy Central set expectations high for Thursday's upfront presentation by adopting a Donald Trumpesque slogan: "Making upfronts great again." Then the network did just that.

Its secret weapon? The execs took a backseat to the channel's biggest stars—like Amy Schumer, Trevor Noah, Chris Hardwick, Jason Sudeikis (who executive produces the upcoming series Detroiters) and Broad City's Abbi Jacobson and Ilana Glazer—who kept  advertisers and buyers in hysterics at New York's Town Hall.

Schumer kicked off the event by yelling, "Get your dicks out, advertisers!" And Noah served as host.

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