CBS Television Distribution and Katalyst Media, a branded social content studio co-founded by Ashton Kutcher and Jason Goldberg, will partner on an animated series centered on the “Blah Girls,” which are currently featured at blahgirls.com.
The Web-created characters (Krystle, Tiffany and Britney) will make their television debut on CBSTD’s The Insider today and will offer their own unique take on Hollywood and celebrities in the news each week at TheInsider.com. Viewers will be able to leave comments and interact with the “Girls.”
“Moving the Blah Girls from the Web to television is a demonstration of Katalyst’s intent to further develop social content with an eye toward cross-platform reach,” said Ashton Kutcher, Katalyst Media co-founder. “This distribution agreement with CBS is a fantastic demonstration of the power and possibility of convergence.”
The potential series is being pitched as either a half-hour strip or a weekly show.