Campbell's Joins the Today Show and Vox Media for a Branded Content Series

'Home-cooked, chef-made'

NBC's Today show, Vox Media and Campbell Soup have announced a partnership to produce original branded videos that will live on Today.com and Eater, Vox's food and dining site.

"As we embarked on this partnership, we knew we would be able to deliver a beautiful final digital product that embodies the standards we've set upon ourselves," said Josh Feldman, evp of integrated marketing and network partnerships for NBCUniversal.

The series, "Home-cooked, chef-made," showcases Campbell's products used both by chefs and home cooks.

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