Cablevision Lights Up VOD Deal

Cablevision’s Advanced Platforms division has landed another client, creating a new interactive video-on-demand channel for MXenergy, an independent supplier of natural gas and electricity.
 
Now available to Cablevision’s 2.92 million digital-video subs, MXenergyTV offers consumers money-saving tips about energy conservation in a digestible infotainment format. The multipart series Attainable Sustainables touches on topics ranging from recycling and garbage disposal to the rise of the “found art” movement, i.e., sculpture constructed from cast-off and scrap material.
 
The video content was filmed in the vicinity of MXenergy’s headquarters in Stamford, Conn. The channel also includes a request-for-information feature that allows viewers to use their remote controls to order up brochures and other marketing material from the energy company.
 
While terms of the MXenergy deal were not disclosed, one analyst who tracks Cablevision stocks suggested that a VOD package would run between $400,000 and $500,000.
 
Previous clients who have signed on with Cablevision for a dedicated VOD marketing platform include: General Motors, Disney Vacations, BMW, the U.S. Navy and Sony Corporation.
 
“We have been at the forefront of the sustainability movement and are always looking for creative ways to get the message out to consumers,” said Jeffrey Mayer, president and CEO of MXenergy, by way of announcing the deal. “As one of the largest providers of natural gas and electricity in the US, we feel we have a moral obligation to help educate consumers about ways to help the planet. We see Cablevision’s terrific interactive television platform as the ideal vehicle to engage the public.”
 
Founded in 1999, MXenergy provides energy to deregulated markets in 15 states, including New York, New Jersey and Connecticut.