Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!
NEW YORK Despite a challenging advertising market, cable networks will post 4.4 percent revenue growth in 2009, hauling in some $44 billion in ad sales and affiliate dollars, per a new SNL Kagan study.
While the gains will be muted when compared to last year’s 9.4 percent growth ($42.2 billion), there are signs that 2009 will be remembered as something of an aberration, said Derek Baine, senior analyst at SNL Kagan.
“It’s likely to be just a blip in the long-term growth of an industry that has increased revenue at a CAGR of 12.6
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in