The Broadcaster Traffic Consortium, a joint venture of radio companies building a network to distribute traffic data via radio technology, announced Monday (April 20) the addition of several new partners including Journal Broadcasting, Regent Communications, Saga Communications, Corus Entertainment and the Corus radio stations in Canada.
BTC is working with NAVTEQ to deliver real-time NAVTEQ Traffic and other location-based information directly to portable navigation and auto in-dash systems using a portion of the digital radio spectrum.
“Our purpose is to further accelerate consumer HD Radio receiver penetration and create new revenue. The expansion of BTC represents the power of our industry to unite our resources and deliver innovative service solutions to relevant content partners,” said Paul Brenner, president for the consortium and senior vp and chief technology officer for Emmis Communications.
So far, 16 broadcast companies have joined the Consortium launched in 2008 by eight radio firms.