Boston’s CBS TV O&O Is Tops for Late News

They’re popping champagne corks at WBZ, CBS Television’s owned-and-operated station in Boston. For the first time in 15 years, that’s 123 consecutive ratings periods, WBZ came in No. 1 in late news at 11 p.m. in the May ratings sweeps period. The station, with a 2.7/9 rating/share among Adults 25-54 bested WCVB, Hearst-Argyle Television’s ABC affiliate, which still took the top spot in all other local newscasts.

In addition to scoring the top spot among the coveted 25-54 demo, WBZ’s late news, was No. 1 among all other demos.

WBZ attributed its growth to an aggressive re-branding campaign, which h=has been underway in the market for the better part of the year. The station also made changes to how it delivers the news, working to develop content franchises.