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NEW YORK Cable net AMC said it has signed BMW as an exclusive premiere sponsor and series partner for season two of Mad Men.
AMC said it would spotlight BMW through each of its multiplatform marketing initiatives, including on-air and online promotions, and within the network’s off-channel marketing campaign through tagged exposure in advertising. AMC will also incorporate BMW into its so-called “MAD-Vertising” campaign, in which the network creates custom content for Mad Men advertisers that airs as part of commercial breaks.
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