The Big 4 Split Leadership for Week of June 21


Wednesday, June 30, 2010


Prime-Time Metered Market Tuesday Ratings:

CBS Wins; Fox Poised for Victory Among Adults 18-49

National Ratings in Prime-Time:

Week of June 21, 2010


Ratings Box:

What’s Hot/What’s Not


On the Air Tonight:
Prime-Time Programming Options 


TV Tidbits:

Notes of Interest


TV Trivia Time:

First Spin-Off

Prime-Time Metered Market Tuesday Ratings:
CBS Wins; Fox Poised for Victory Among Adults 18-49


Tuesday 6/29/10



CBS   5.5/ 9
NBC 4.4/ 7
Fox    4.4/ 7
ABC 3.4/ 6
CW    0.5/ 1

-Percent Change From the Year-Ago Evening (Tuesday, June 30, 2009):

Fox: +120, ABC: +42, CBS: -14, NBC and CW: -29 each

-Yesterday’s Winners:

NCIS R (CBS), Wipeout (ABC), America’s Got Talent (NBC)


-Show to Beat Among Adults 18-49:

Hell’s Kitchen (Fox)


-Yesterday’s Losers (excluding repeats):

Losing it with Jillian (NBC), Downfall (ABC), Primetime: Mind Games (ABC)


-Ratings Breakdown:

Despite airing all repeats, CBS led this final Tuesday in June in the overnights with its combination of NCIS (#1: 6.8 rating/12 share), NCIS: Los Angeles (#2: 5.6/ 9) and The Good Wife (#1: 4.1/ 7). NBC and Fox tied for the No. 2 spot overall, followed by ABC and another night of encore telecasts on The CW. With back-to-back episodes of Hell’s Kitchen on the agenda, which fared as follows, Fox is the network to beat among adults 18-49.


Hell’s Kitchen (Fox)

8:00 p.m.: 4.3/ 7 (#3)

9:00 p.m.: 4.6/ 7 (#3)


Over at NBC, week five of Losing it with Jillian remained a bust at a fourth-place 2.9/ 5 in the overnights at 8 p.m. That led into a one-hour edition of aforementioned America’s Got Talent (#1: 6.8/11 at 9 p.m.), followed by a repeat of Last Comic Standing at 10 p.m. (#2: 3.4/ 6). Once again, America’s Got Talent remains a summer favorite. 


In week two news, ABC game show Downfall dipped to a fourth-place 2.7/ 5 at 9 p.m. — 23 percent below its already lackluster debut last week (3.5/ 6 on June 22). Comparably, retention out of lead-in Wipeout (#2: 5.0/ 8), which is expected to win the 8 p.m. hour among adults 18-49, was just 54 percent. Summer newsmagazine Primetime: Mind Games capped off the night for ABC with a last-place 2.6/ 4 at 10 p.m.


Repeats of One Tree Hill (#5: 0.6/ 1) and Life Unexpected (#5: 0.5/ 1) were barely visible on The CW.


As a reminder, here is what you will be seeing on the broadcast networks on Tuesdays this fall (with new shows in caps and bolded):

 9:00 p.m.: Dancing With the Stars (new time)
10:00 p.m.: DETROIT 1-8-7
 8:00 p.m.: NCIS
 9:00 p.m.: NCIS: Los Angeles
10:00 p.m.: The Good Wife
 8:00 p.m.: The Biggest Loser (two hours)
10:00 p.m.: Parenthood
 8:00 p.m. Glee (new time)
 9:00 p.m.: RAISING HOPE
 9:30 p.m.: RUNNING WILDE
 8:00 p.m.: One Tree Hill (new day)
 9:00 p.m. Life Unexpected (new day)

Source: Nielsen Media Research data (R = repeat)


National Ratings in Prime-Time:

Week of June 21, 2010


It was a bland early summer week of split leadership, with CBS the most-watched network, Fox No. 1 among key adults 18-49, and ABC and NBC first among adults 25-54 (each with just a 1.9 rating in the demo). Year-to-year,  ABC and Fox were on the plus side, while the remaining networks were close to last summer’s levels. 


There were two series-premieres this week, ABC game show Downfall and ABC scripted drama Rookie Blue, and they fared as follows:


Downfall (ABC) – Tuesday 9 p.m.

Viewers: 5.67 million (#28), A18-49: 1.9 rating/ 6 share (#14t)


Rookie Blue (ABC) – Thursday 9 p.m.

Viewers: 7.24 million (#14), A18-49: 1.9/ 6 (#14t)


Comparably, retention for Downfall out of lead-in Wipeout (Viewers: #4, 9.51 million; A18-49: #3, 3.1/11) was a disappointing 60 percent in total viewers and 61 percent in the demo. Rookie Blue also led out of a Thursday edition of Wipeout (Viewers: #10, 7.88 million; A18-49: #7, 2.6/10) and the retention was stronger at 92 percent in total viewers and 73 percent in the demo. 


Leading out of Downfall was the season-premiere of newsmagazine Primetime: Mind Games at a very disappointing 3.87 million viewers (#55) and a 1.3/ 4 among adults 18-49 (#32t). Out of Rookie Blue was the season-premiere of newsmagazine Boston Med at 5.06 million viewers (#35) and a 1.3/ 4 (#32) in the demo. At this point, ABC may have too many newsmagazines airing in the summer. 


In specials news, another primetime edition of Jimmy Kimmel on ABC, themed Jimmy Kimmel Live’s Twilight Saga: Total Eclipse of the Heart was a complete bust at just 2.93 million viewers (#71) and a 1.1/ 4 among adults 18-49 (#45t) in the Wednesday 10 p.m. hour. ABC would be better off leaving Kimmel in late night only. Over at CBS on Sunday, The 37th Annual Daytime Emmy Awards was on the map with 5.63 million viewers (#29) and a 1.1/ 3 in the demo (#45t) from 9-11 p.m. Compared to The Daytime Emmy Awards on The CW on year earlier (Viewers: record low 2.72 million; A18-49: record low 0.6/ 2), this was a vast improvement of 2.91 million viewers and 83 percent among adults 18-49.


While you have to give ABC credit for introducing three scripted dramas this summer, week two of Sunday’s combination of Scoundrels and The Gates came tumbling down as follows:

Scoundrels (ABC) – Sunday 9 p.m.

6/20/10 – Viewers: 5.23 million (#34); A18-49: 1.3/ 4 (#38t)

6/27/10 – Viewers: 3.66 million (#60); A18-49: 1.0/ 3 (#61t)

Percent Change – Viewers: -30; A18-49: -23
The Gates (ABC) – Sunday 10 p.m.

6/20/10 – Viewers: 4.75 million (#41); A18-49: 1.5/ 5 (#28t)

6/27/10 – Viewers: 3.24 million (#68); A18-49: 1.1/ 3 (#45t)

Percent Change – Viewers: -32; A18-49: -27

What follows are the final national ratings for the week of June 21, 2010 (with percent change versus the comparable year-ago week in parentheses), followed by the top 20 rated programs of the week and the top rated networks on basic cable.  


CBS: 4.1 rating/8 share (- 5), ABC: 3.2/ 6 (+10), NBC: 3.2/ 6 (-11), Fox: 2.8/ 5 (+ 8), CW: 0.6/ 1 (no change)

-Total Viewers:

CBS: 6.19 million (- 5), NBC: 5.16 (- 7), ABC: 5.12 (+15), Fox: 4.48 (+ 7), CW: 900,000 (no change)


-Adults 18-49:

Fox: 1.7 rating/6 share (+13), ABC: 1.5/ 5 (+15), NBC: 1.5/ 5 (- 6), CBS: 1.3/ 4 (no change), CW: 0.4/ 1 (+33)


-Adults 25-54:

ABC: 1.9/ 6 (+19), NBC: 1.9/ 6 (- 5), Fox: 1.8/ 6 (+ 6), CBS: 1.8/ 5 (no change), CW: 0.4/ 1 (no change)


-Adults 18-34:

Fox: 1.6/ 6 (+ 7), ABC: 1.2/ 4 (+20), NBC: 1.2/ 4 (+ 9), CBS: 0.8/ 3 (no change), CW: 0.4/ 1 (no change)

 Top 20 Rankings

-Total Viewers:

America’s Got Talent – Wednesday (NBC): 12.37 million, America’s Got Talent – Tuesday (NBC): 11.65, NCIS R (CBS): 9.72, Wipeout – Tuesday (ABC): 9.51, The Mentalist R (CBS): 8.87, Two and a Half Men R (CBS): 8.54, The Big Bang Theory R (CBS): 8.32, The Bachelorette (ABC): 8.26, NCIS: Los Angeles R (CBS): 8.18, Wipeout – Thursday (ABC): 7.88, 60 Minutes (CBS): 7.57, CSI: Miami R (CBS): 7.56, America’s Got Talent R – Wednesday (NBC): 7.36, Rookie Blue (ABC, series premiere): 7.24, CSI NY R (CBS): 6.97, CSI R (CBS): 6.84, So You Think You Can Dance – Thursday (Fox): 6.43, Hell’s Kitchen (Fox, Tues. 9 p.m.) and So You Think You Can Dance – Wednesday (Fox): 6.38, : 6.38, Flashpoint (CBS): 6.28

 -Adults 18-49:

America’s Got Talent – Wednesday (NBC): 3.5 rating/10 share, America’s Got Talent – Tuesday (NBC): 3.4/10, Wipeout – Tuesday (ABC): 3.1/11, Hell’s Kitchen (Fox, Tues. 9 p.m.): 3.0/ 9, Hell’s Kitchen (Fox, Tues. 8 p.m.): 2.8/ 9, The Bachelorette (ABC): 2.7/ 9, Wipeout – Thursday (ABC): 2.6/10, So You Think You Can Dance – Wednesday (Fox): 2.5/ 8, The Big Bang Theory R (CBS): 2.5/ 7, So You Think You Can Dance – Thursday (Fox): 2.4/ 8, Two and a Half Men R (CBS): 2.2/ 7, True Beauty (ABC) and Family Guy R (Fox): 2.2/ 6 each, True Beauty (ABC), Downfall (ABC, series premiere) and Rookie Blue (ABC, series premiere): 1.9/ 6 each, American Dad R (Fox): 1.9/ 5, Lie to Me (Fox), Rules of Engagement R (CBS) and The Simpsons R (Fox): 1.8/ 6 each, Last Comic Standing (NBC): 1.8/ 5




What follows are the top 10 rated networks on cable in prime-time for the week of June 21 based on total viewers and the three key demos:


Total Viewers:

USA: 3.52 million, TNT: 2.28, Fox News: 1.98, BET: 1.73, Nick-at-Nite: 1.58, History: 1.52, ESPN: 1.51, Discovery: 1.47, TBS: 1.38, A&E: 1.28


Adults 18-49:

USA: 1.21 million, TNT: 990,000, BET: 899,000, TBS: 815,000, Discovery: 777,000, ESPN: 725,000, History: 675,000, A&E: 627,000, Comedy Central: 612 each


Adults 25-54:

USA: 1.41 million, TNT: 1.09, Discovery: 808,000, BET: 775,000, History: 746,000, ESPN: 712,000, TBS: 710,000, A&E: 674,000, Food Network: 631,000, Tru TV: 546,000


Adults 18-34:

USA: 493,000, BET: 489,000, TBS: 453,000, TNT: 389,000, Comedy Central: 382,000, ESPN: 380,000, FX: 340,000, Discovery: 332,000, ABC Family: 324,000, Bravo: 291,000


Source: Nielsen Media Research data (R = repeat)


Ratings Box:

What’s Hot/What’s Not


-Weak Start for Twentieth’s The Kilborn Files:

Limited launch The Kilborn Files from Twentieth Television, which debuted on seven Fox owned-and-operated stations on Monday (WNYW/New York, KTTV/Los Angeles, WTXF/Philadelphia, WFXT/Boston, WJBK/Detroit, KSAZ/Phoenix and KTBC/Austin), was off but not necessarily running. The Kilborn Files opened with a weighted 1.0 rating/ 2 share on Monday, which dipped by a considerable 57 percent (in rating) from the lead-in average (2.3/ 4) and 44 percent from the year-ago time period (1.8/ 4). Tuesday’s telecast sunk to a mere 0.7/ 2 in these seven markets, which dropped by 63 percent from the lead-in average (1.9/ 4). 


In a nutshell:


The Kilborn Files – seven markets


June 2010 time period: 1.8/ 4


Monday 6/28

Lead-in: 2.3/ 4

The Kilborn Files: 1.0/ 2


Tuesday 6/29

Lead-in: 1.9/ 4

The Kilborn Files: 0.7/ 2


Source: Nielsen Media Research data (R = repeat)


On the Air Tonight:
Prime-Time Programming Options


Wednesday 6/30/10


 8:00 p.m. The Middle (R)

 8:30 p.m. The Middle (R)
 9:00 p.m. Modern Family (R)
 9:30 p.m. Cougar Town (R)

10:00 p.m. Castle (R)

 8:00 p.m. How I Met Your Mother (R)
 8:30 p.m. Rules of Engagement (R)
 9:00 p.m. Criminal Minds (R)

10:00 p.m. CSI: NY (R)

 8:00 p.m. America’s Got Talent (R)
 9:00 p.m. America’s Got Talent

10:00 p.m. Law & Order: SVU (R)


 8:00 p.m. So You Think You Can Dance (two hours)

 8:00 p.m. America’s Next Top Model (R)
 9:00 p.m. America’s Next Top Model (R)

TV Tidbits:

Notes of Interest


-Larry King to Exit CNN Talker This Fall:

After 25 years as host of CNN’s Larry King Live, 76-year-old Larry King, a Mr. TV favorite, will exit his daily 9 p.m. ET talker this fall. King is expected to remain on CNN on a part-time basis as host of occasional specials. Names thrown in the mix as potential replacements include America’s Got Talent judge Piers Morgan, Ryan Seacrest and Katie Couric, who has turned down the opportunity.


-Modern Family Heads to USA:

USA Network has acquired the basic cable syndication rights to Twentieth Century Fox’s Modern Family, with the sitcom scheduled to aired weeknights Monday through Sunday beginning in fall 2013.


-Glee on Oxygen:

Female-driven Oxygen has picked-up the basic cable syndication rights to Fox’s Glee, with the musical-driven hour scheduled to begin on the cable net with a weekend marathon of the second season in January 2011. In June 2011, Glee will be paired with an unscripted reality/competition which will go in search of the next Glee star. Oxygen will retain exclusive basic cable rights to all seasons of Glee beginning in 2013.

TV Trivia Time:
First Spin-Off

Which one of the following spin-off series debuted first?


a)      Enos

b)      Flo

c)      Laverne & Shirley

d)      Maude

e)      Trapper John, M.D.


The answer to yesterday’s question…


Who played Jordan Cavanaugh’s father on NBC crime drama Crossing Jordan?

Arthur Hill
Ken Howard 
Brian Keith
Barry Newman
Carroll O’Connor

Is:  b) Ken Howard, who is best known for his role as Coach Ken Reeves on classic high school drama The White Shadow.


-Current kudos goes to:
Suzanne Ackley, Mark Amato, Donna Barton, Gerry Bixenspan, Lisa Blatt, Barbara Bloomfield, Mavis Chow, Larry Collins, Kristin Conner, Audrey Davis, Andy Ehlen, John Ferlazzo, Michael Fruchtman, George Gardner, Adam Giagni, Leon Gittens, Maureen Goldman, Peter Graseck, Carla Snell-Hatfield, Jerry Hermes, Brad Hight, Melissa Hodgdon (2x), Bob Ingersoll, David Jackino, Ken Jobe, Kathryn Kieser, Mary Kinoshita, Synda Kollman, Joel Kunkel, Andi Kupersmith, Steve Kurtzer, David Lederman, Barbara Linebarger, Patty Lynch, Kathy Marin, Tom Mertes, Gene Miller, Debbie Mirr, Michael Murphy, Nicole Myers, Bill Nuss, Cindy O’Connor, Jay Ogletree, Pat Pattpn, Sheldon Perry, Greg Phelan, Tracy Reiner, Lisa Tatum-Roehrig, Tina Rolon, Colleen Roth, Joe Rubi, Marilyn Rutkowski, Michael Serafini, Dottie Sherman, Maxine Shulman, Mark Maxwell-Smith, Michelle Stanton, Andrew Stearn, Lynette Stewart, Phyllis Stewart, Ron Strauss, Ronnie Tallant, Trenna Underhill, Abbott Wool, Ted Zavales