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Arbitron may have handed its critics another argument for why the portable people meter service is not ready for prime time. On Tuesday (May 26), the radio ratings company told its subscribers that the last four months of monthly ratings based on the PPM service would need to be reissued.
The Big Apple–sized snafu was due to an incorrectly entered population estimate.
Revised New York estimates for the four months, Holiday 2008 (mid-December to early January) to March 2008 will be published June 8.
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