Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!
Following months of searching, Arbitron has finally found a chief research officer. The radio research firm announced Wednesday that Greg Lindner, evp of Scarborough Research and a former Arbitron exec, will rejoin Arbitron in the new position of chief research officer and evp of service innovation by the end of the year.
Lindner will stay on at Scarborough, a joint venture of Nielsen and Arbitron, until Scarborough finds a new president and CEO. Robert Cohen, the current Scarborough president and CEO has been on medical leave since Nov.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in