Charlie Collier, who oversaw AMC’s push into original scripted series with the critically lauded Mad Men and Breaking Bad, has been upped to president of the cable network.
The promotion comes on the heels of a strong recent period for AMC, which entered the original scripted series business last year with Mad, followed by Bad this year. While both shows garner modest ratings, they are critical darlings and earned Primetime Emmys at the September ceremony, including the first drama series trophy for a basic cable show for Mad Men.
Mad Men also saw its Season 2 viewership grow by 63 percent compared with Season 1 to average 1.5 million viewers per first-run episode. While Rainbow Media’s AMC intends to give the show a third-season pickup, the status of creator/executive producer Matthew Weiner’s involvement is still unclear as producer Lionsgate has not yet negotiated a new deal with him. Bad was renewed for a second season in May.
Also under Collier, who joined AMC in September 2006, the network said it has seen three consecutive years of growth in key demos including adults 18-49 and adults 25-54.
Collier, who was executive vp and GM, continues to report to Ed Carroll, president of national entertainment services at Rainbow Media.
“Under Charlie’s direction, AMC has been transformed into a network that critics and the industry agree is home to the best dramas on television,” Carroll said. “Charlie is a talented executive who skillfully bridges the creative and business sides of the network.”
Before joining AMC, Collier was executive vp and GM of advertising sales at Court TV.