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Although it’s destined to finish last again this season among broadcast’s Big Four, ABC boasts a much higher profile in the homes of ad agency types.
According to a new study from Collective, 4A’s members and their families watch ABC more than any other major TV network. In fact, the two most-watched shows among the 4A’s set are the long-running newsmagazine 20/20 and the freshman comedy Super Fun Night—both of which call ABC home.
If those results are rather surprising—20/20 airs on low HUT-level Friday nights, while Super Fun Night averaged only 5.1
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