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Topic: viral marketing

More Agencies Are Coming to Cannes to Hunt Clients, Not Just Lions Cutwater shows you can win without entering a thing

CANNES, France—Viral wizards. Coolness merchants. Holding company evacuees. The Cutwater leaders are many things to many people, but at Cannes they are one thing above all else: Relaxed as hell. That's…

June 18, 2014, 12:07 PM EDT

McDonald's Backs Off Online Viral Marketing to Kids Changes follow complaint filed with FTC

Faced with the possibility of regulatory action, McDonald's has quietly changed how its Happy Meal website interacts with children. The company eliminated its controversial forward-to-a-friend option, which encouraged kids to…

October 23, 2012, 10:59 AM EDT