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Topic: viral marketing

Type
A Robot Butler and Martha Stewart Are Proof That Not Every Marketing Stunt Goes Viral This service droid isn't the real deal

Robot butlers just didn't quite catch on this week, even after one took a picture with Martha Stewart. It's a dream concept, and it seems ripe for a social explosion—a…

November 11, 2014, 6:02 PM EST

Should Target Put 'Alex' in an Actual Ad Campaign? Such a move could either be brilliant or turn dark, experts say

Should Target put "Alex"—the Frisco, Texas, kid getting a lot of Twitter love because of his Bieberish mug and the pure randomness of the Internet—in an actual ad campaign? "Why not?"…

November 3, 2014, 6:42 PM EST

More Agencies Are Coming to Cannes to Hunt Clients, Not Just Lions Cutwater shows you can win without entering a thing

CANNES, France—Viral wizards. Coolness merchants. Holding company evacuees. The Cutwater leaders are many things to many people, but at Cannes they are one thing above all else: Relaxed as hell. That's…

June 18, 2014, 12:07 PM EDT

McDonald's Backs Off Online Viral Marketing to Kids Changes follow complaint filed with FTC

Faced with the possibility of regulatory action, McDonald's has quietly changed how its Happy Meal website interacts with children. The company eliminated its controversial forward-to-a-friend option, which encouraged kids to…

October 23, 2012, 10:59 AM EDT

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