Topic: Super Bowl ads

Hyundai, in a Shift, Will Use Celebs in a Super Bowl Ad

It features 'nice' banter between a man and woman

Hyundia Motor America typically eschews celebrities in its Super Bowl ads. Not this time. One of the two 30-second ads that lead creative agency Innocean USA is developing for the Feb.…

For Marketers, Sentimentality Trumps Slapstick

From Ram to Subaru

Tugging at the heartstrings: an eternal tactic of marketers of everything from coffee and peanut butter to long-distance phone services and those charities for abused and neglected animals. But a pickup…

Andrew Mason Exits Groupon With One of the Best Goodbye Emails Ever

Ousted after bad earnings report

Give Andrew Mason credit. He came in like a smart aleck, and that's the way he's going out. The Groupon founder was fired from the company's CEO position today after a…

How Advertisers Can Stoke Super Bowl Buzz Year Round

Look to radio for reach, receptivity and community

Football fans around the country geared up for weeks before last Sunday's Super Bowl between the Baltimore Ravens and the San Francisco 49ers and their opposing coaches—brothers Jim and John…

Pepsi and Beyoncé's $50M Duet [Updated]

Multi-year deal includes unusual brand-related creative control

Pepsi inked Beyoncé Knowles to a $50 million so-called "brand ambassador" deal that will feature multiple collaborations between the brand and singer-celebrity, including her likeness on the beverage giant's soda…

NBC Nabs Record $3.5 Million for Super Bowl Spots

Auto leads the charge as NFL showcase all but sold out

With a good five months before the Super Bowl kicks off in Indianapolis on Feb. 5, NBC has nearly sold out all of its most valuable football inventory. According to Seth…

Volkswagen "The Force"

Volkswagen "The Force"

Super Bowl 2011: Thor Trailer

Super Bowl 2011: Chatter Spot 2

Priceline "Department of Negotiation"

Priceline "Department of Negotiation"