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Topic: Super Bowl ads

How Advertisers Can Stoke Super Bowl Buzz Year Round

Look to radio for reach, receptivity and community

Football fans around the country geared up for weeks before last Sunday's Super Bowl between the Baltimore Ravens and the San Francisco 49ers and their opposing coaches—brothers Jim and John…

Pepsi and Beyoncé's $50M Duet [Updated]

Multi-year deal includes unusual brand-related creative control

Pepsi inked Beyoncé Knowles to a $50 million so-called "brand ambassador" deal that will feature multiple collaborations between the brand and singer-celebrity, including her likeness on the beverage giant's soda…

NBC Nabs Record $3.5 Million for Super Bowl Spots

Auto leads the charge as NFL showcase all but sold out

With a good five months before the Super Bowl kicks off in Indianapolis on Feb. 5, NBC has nearly sold out all of its most valuable football inventory. According to Seth…

Volkswagen "The Force"

Volkswagen "The Force"

Super Bowl 2011: Thor Trailer

Super Bowl 2011: Chatter Spot 2

Priceline "Department of Negotiation"

Priceline "Department of Negotiation"

Skechers "Kim Kardashian"

Shape Ups "Kim Kardashian"

Verizon "iPhone"

Verizon "iPhone"

Suzuki "Kizashi vs. Wicked Weather"

Suzuki "Kizashi vs. Wicked Weather"

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