Topic: Super Bowl ads
Look to radio for reach, receptivity and community
By Radha Subramanyam on Feb. 5, 2013 - 12:06 PM EST
Football fans around the country geared up for weeks before last Sunday's Super Bowl between the Baltimore Ravens and the San Francisco 49ers and their opposing coaches—brothers Jim and John…
Multi-year deal includes unusual brand-related creative control
By Christopher Heine on Dec. 11, 2012 - 12:28 PM EST
Pepsi inked Beyoncé Knowles to a $50 million so-called "brand ambassador" deal that will feature multiple collaborations between the brand and singer-celebrity, including her likeness on the beverage giant's soda…
Auto leads the charge as NFL showcase all but sold out
By Anthony Crupi on Sep. 6, 2011 - 12:03 AM EDT
With a good five months before the Super Bowl kicks off in Indianapolis on Feb. 5, NBC has nearly sold out all of its most valuable football inventory. According to Seth…
Jun 25, 2011, 10:20 PM EDT
Volkswagen "The Force"
Feb 15, 2011, 10:37 AM EST
Priceline "Department of Negotiation"
Feb 6, 2011, 10:31 PM EST
Shape Ups "Kim Kardashian"
Feb 6, 2011, 10:26 PM EST
Feb 6, 2011, 10:22 PM EST
Suzuki "Kizashi vs. Wicked Weather"