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Topic: Super Bowl ads

Quiz: Do You Remember What These Ads Were Actually Trying to Sell?

Put your memory to the test

Do you ever remember a favorite ad campaign, but realize you've completely forgotten what the ad was actually trying to sell? It happens to the best of us. Not every campaign…

Which Ads Won the Super Bowl? Here Are 11 Different Ways to Rank Them

It was a good night for Budweiser, McDonald's and Always

Going into the Super Bowl, some observers thought Budweiser was foolish to reprise its Clydesdale and puppy story from last year. After all, how do you top, "Puppy Love," the…

Lexus' Super Bowl Ad Boosted Kelley Blue Book Searches for One Car by 1,800%

The RC 350 was a hit. Plus wins for BMW, Mercedes, Kia

Lexus, which last night advertised its RC 350 during Super Bowl XLIX's third quarter, saw searches on Kelley Blue Book's website skyrocket by 1,820 percent for that model. While we…

Which Brands Proved Their Social Skills on Twitter During Last Night's Super Bowl?

Quick reactions and pre-packaged content defined the discussion

Without an equivalent of 2013's crazy Super Bowl blackout that sparked Oreo's iconic "dunk in the dark," last night's game was more about consistent creativity than unforgettable moments. But that's not…

NBC Has Sold 95% of Super Bowl Ads and Says $4.5 Million Per :30 'Is a Steal'

15 new advertisers are lined up for the Big Game

The Super Bowl is mere weeks away, and NBC is confident that it will be the biggest yet. Seth Winter, evp of sales and marketing for NBC Sports Group and NBCUniversal…

Retired NFL Stars Find Absurd New Callings in Super Bowl Ad for Wix.com

Meet Brett Favre the butcher and Terrell Owens the baker

Wix.com is gearing up to make its Super Bowl advertising debut, and it has tapped five storied ex-NFL stars—Brett Favre, Terrell Owens, Emmitt Smith, Larry Allen and Franco Harris—to help…

Hyundai, in a Shift, Will Use Celebs in a Super Bowl Ad

It features 'nice' banter between a man and woman

Hyundia Motor America typically eschews celebrities in its Super Bowl ads. Not this time. One of the two 30-second ads that lead creative agency Innocean USA is developing for the Feb.…

For Marketers, Sentimentality Trumps Slapstick

From Ram to Subaru

Tugging at the heartstrings: an eternal tactic of marketers of everything from coffee and peanut butter to long-distance phone services and those charities for abused and neglected animals. But a pickup…

Andrew Mason Exits Groupon With One of the Best Goodbye Emails Ever

Ousted after bad earnings report

Give Andrew Mason credit. He came in like a smart aleck, and that's the way he's going out. The Groupon founder was fired from the company's CEO position today after a…

How Advertisers Can Stoke Super Bowl Buzz Year Round

Look to radio for reach, receptivity and community

Football fans around the country geared up for weeks before last Sunday's Super Bowl between the Baltimore Ravens and the San Francisco 49ers and their opposing coaches—brothers Jim and John…

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