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Topic: Social Media

These Web Stars Are Beyond 'Vine Famous' Nash Grier, King Bach, Princess Lauren, others latch onto brands, TV, music

The social app Vine has created a whole universe of video stars whose antics have attracted millions of followers and made them "Vine famous." But social seems to be only…

September 14, 2014, 7:31 PM EDT

Tumblr’s Top Draw as a Marketing Platform Is Its Wealthier User Base Ringing up revenue for retailers

Sure Tumblr has an artsy, hipster appeal, but its users are far from starving. In fact, and perhaps surprisingly, it caters to the wealthiest social media set of any of…

September 14, 2014, 7:29 PM EDT

Stand Up to Cancer Tops Nielsen’s TV Tweet Chart Celebrity fundraiser attracts 3.1 million followers

A telethon that raised $109 million dollars to help fight cancer has topped Nielsen’s Twitter TV ratings for the first week of September. The Stand Up to Cancer (@SU2C) event featured…

September 12, 2014, 9:56 PM EDT

South Korea's Ex-Spy Chief Is Found Guilty of Tweeting Gives new meaning to 'social justice'

Tweeting has famously landed people in heaps of trouble: In fact, nine months ago, it got PR pro Justine Sacco fired and thrown into social-media no man's land. But getting…

September 12, 2014, 4:45 PM EDT

Which Three Department Stores Are Nailing Digital? Nordstrom, Macy’s and Sears top the list

In the battle for digital relevance, three brick-and-mortar department stores are leading the way, according to a new report from L2.  Nordstrom, Macy's and Sears achieved "genius status," the highest of five…

September 10, 2014, 2:03 PM EDT

Clorox Enters Brand Fray at Fashion Week Sets up a digitally-connected booth to tout new bleach

New York Fashion Week is in full swing but among the hoards of glitzy brands showing off new lines for fall, you may be surprised to find Clorox. The brand is…

September 5, 2014, 1:53 PM EDT

State Department Trolls ISIS With Horrifically Violent Anti-Recruitment Video Part of ongoing 'Think again' effort

The U.S. Department of State has come up with a novel way to deal with the Internet-savvy recruitment strategy undertaken by the terrorist group Islamic State (ISIS). Troll them on YouTube. In…

September 4, 2014, 1:28 PM EDT

Mentoring Is the Theme of Dove's New Campaign Features Stanford's football coach in a heavy social media push

Dove Men+Care’s new football-themed "Care Always Wins" campaign puts an equal emphasis on social media and traditional media as it targets youth football coaches who make a difference in their…

September 4, 2014, 10:57 AM EDT

How the Girl Scouts Do Real-Time Social Marketing Pop culture events widen social graph

Long gone are the days when the Girl Scouts relied on word of mouth and door-to-door cookie selling to build brand buzz. Now, the organization enlists Facebook, Twitter, YouTube and…

September 3, 2014, 1:41 PM EDT

12 Marketers Already Experimenting With Instagram's Hyperlapse App In first days after launch, social video is moving fast

Only one day after Instagram launched the stand-alone Hyperlapse app that makes short, time-lapse videos, a number of big brands are testing the feature out. Instagram’s Hyperlapse app is intended to…

August 27, 2014, 5:15 PM EDT

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