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Topic: Social Media

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The Social Advertising Cheat Sheet Every Marketer Needs Comparing Facebook, Twitter, LinkedIn

So you’re a marketer with good content—text, graphic, images, video—and you’ve decided to use paid social promotion on Facebook, Twitter…

December 3, 2013, 12:17 PM EST

30% of Millennial Moms Text With Their Partner More Than They Speak And other findings that might surprise you

Does it seem like young moms are always on their smartphones? A new survey survey by Meredith’s Parents Network, Millennial Moms & Media found that nearly half of moms between…

November 27, 2013, 7:11 AM EST

5 Great Snapchat Ideas for Big Brands Best-of concepts from 583 social creatives

Tongal wanted to wrap its head around Snapchat marketing, so in mid-November the crowdsourcing contest platform encouraged its social-media-minded community to contribute ideas for major brands. Five-hundred-eighty-three creative folks quickly…

November 26, 2013, 2:20 PM EST

Toyota Is Using Instagram Videos in Its Facebook Ads Carmaker pushes Tundra model with new Moontoast tool

Well, it's not the video ads on Facebook that everyone (in the marketing world, at least) is waiting to see, but give props to Toyota for taking social-media-generated spots on…

November 25, 2013, 2:58 PM EST

PlayStation Will Remake 'Perfect Day' TV Spot With Footage From Gamers Sony brand wants players to submit their best moments

Sony's PlayStation 4 is reportedly off to a quick sales start less than a week on the market, and this week the gaming brand is debuting a cool user-generated interactive…

November 20, 2013, 10:38 AM EST

Coke Zero's Digital Sweater Generator Calls on Your Inner Knitter Soda debuts social contest for the holidays

They cannot compete with cats, but funky sweaters still go over pretty well on the Internet. With that in mind, Coke Zero wants consumers to tap their inner knitter by…

November 18, 2013, 4:05 PM EST

YouTube Is Now Much Safer for Brands Update to comments should make engaging more comfortable

Google’s recent effort to silence trolls with a new YouTube commenting policy might actually be a boon to brands. YouTube in September began directing its users to open an account on…

November 17, 2013, 9:49 PM EST

Tag Heuer Turns to Rokkan for Social Media The new assignment came after a review

Tag Heuer, in a growing trend among brands, is heightening its focus on social media marketing by dedicating an agency to it. Rokkan, a unit of Publicis Groupe that's based in…

November 14, 2013, 4:07 PM EST

Retailers Hope to Bag Rivals' Customers on Twitter Poaching purchasers via social 'conquesting'

Google “conquesting” has long been an e-commerce practice where marketers buy ads targeted at consumers searching for other brands’ products. But for holidays 2013, ’tis the season for poaching customers…

November 10, 2013, 8:34 PM EST

A Look at Women and Their Relationship With Mobile Phones Love location-based offers

Women really, really like their mobile devices. According to a new study from Time Inc. and Nuance Digital Marketing, 60 percent of women name their mobiles as the most important…

October 30, 2013, 6:38 AM EDT

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