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Topic: Social Media

Buffalo Wild Wings Tests Instagram Direct to Launch Brand Account 2,100 followers in one week

Buffalo Wild Wings is leaning on the World Cup to kick off its Instagram presence with an image-based contest that uses the social mobile app’s Instagram Direct messaging feature. The…

June 13, 2014, 2:03 PM EDT

4 Brands Bet on Social and Mobile to Boost Father’s Day Campaigns Manly marketers home in on digital

Marketers are gung-ho on playing up photo-sharing and social media this year to tap into the power of dad, as seen in Father’s Day campaigns from Ace Hardware, Craftsman, Dremel…

June 12, 2014, 4:16 PM EDT

Newcastle Reveals the Secrets of Facebook Advertising Plans Fourth of July brand blitz

If you have no TV ad budget, would all-digital work? Newcastle Brown Ale would argue yes—digital content is just as effective if not more effective. The Heineken-owned beer brand only advertises…

June 10, 2014, 5:50 PM EDT

Why Pay for Creative When Selfies Will Do? Coke plants the flag

Long considered a staple in building consumer trust, social and mobile user-generated campaigns are now putting creative twists on offline marketing tactics that seek to win over fickle millennials. One such…

June 8, 2014, 8:14 PM EDT

Jack Daniel’s Taps Digital Photo-Sharing to Target Weekend Warriors Gives away Lollapalooza 2015 grand prize trip

Jack Daniel’s is launching a digital summer campaign this week that turns photos uploaded via mobile devices and social media into sweepstakes entries. Dubbed Summer Swarm, the campaign pushes Tennessee Honey,…

June 3, 2014, 1:05 PM EDT

How Obscure Holidays Help One Hockey Team Keep Fans Engaged During the Off-Season Teams are using social to keep the conversation going

Interacting with a favorite sports team on social media during a game can be almost as exciting as being there in person. But what about when the season ends, and…

May 29, 2014, 1:10 PM EDT

McDonald's, Hollister Tap Twitter to Target Music Fans Aim to cut through social chatter

McDonald’s and Hollister are hoping to tap into some of the social chatter around music taking place on Twitter as part of a new program with Billboard magazine. Billboard announced Real-Time…

May 27, 2014, 4:14 PM EDT

Brandwatch Raises $22 Million Social listening player has a huge client list

Social media monitoring company Brandwatch just raised $22 million. The company specializes in social "listening," tracking conversations online and giving data to brands to influence their strategies. Brandwatch counts 1,000 brands…

May 22, 2014, 12:59 PM EDT

Ford's Social Media Star, Scott Monty, Talks About Leaving—and Not Looking Back Declares social marketing is at 'critical juncture'

Scott Monty is leaving Ford after leading its social media efforts for six years, with a flair for innovation. It shouldn't be a total shock to those who know of…

May 20, 2014, 12:29 PM EDT

100-Year-Old Pretzel Brand Finds Its Digital Voice Rold Gold's marketing vp talks tactic twist

Rold Gold reinvented its pretzel and its marketing strategy. With its new Pretzel Thins, the nearly 100-year-old Frito-Lay brand decided to have a little fun for its first major ad…

May 16, 2014, 3:06 PM EDT

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