Advertisement

Topic: Social Media

To Better Prepare Grads for Real Social Media Jobs, This Agency Created a College Class

VML partners with Mizzou on advanced strategy course

Global marketing agency VML noticed recent graduates entering the advertising workforce hadn't quite mastered social media. Fresh out of college, they understood Twitter, Instagram and Facebook as it applied to their…

Twitter's Goal at CES: Show How It Makes Everything 'More Shareable, More Live'

Social giant's brand strategist on its integration into culture and tech

brightcove.createExperiences(); The pace of tech innovation over the past decade will seem positively glacial compared to what will happen in…

Twitter Releases 'Conversational Ads' to Help Users Talk About Brands

Call-to-action buttons make it easier to push hashtags

Twitter is trying to make it easier for consumers to spread the word about brands they like through new "conversational ads." The ads, now available for beta testing, include a call-to-action…

Q&A: Periscope CEO Dishes on What Brands Can Expect With Livestreaming in 2016

Is a Periscope camera coming soon?

When Periscope launched to much buzz last March, the Twitter-owned app cemented 2015 as the year of livestreaming for digital marketers. Now boasting more than 10 million users watching 40…

This Might Be the Most Fantastically Bizarre Social Media Phenomenon of 2015

Get bread, smush face in it

One week it was corn bread, next came challah, then naan and Italian loaf. An unnamed young woman spent this autumn placing 20 such pieces of bread onto a table—one…

How Mercedes-Benz Is Using Facebook and Instagram's Direct Messaging to Play Secret Santa

A social 'ho, ho, ho'

If you think direct-messaging features on social channels are marketing wastelands, guess again. Mercedes-Benz told Adweek that it gets roughly 100 direct messages daily from customers and prospects on social channels…

Infographic: How Voters Are Consuming Political News on Mobile Devices

1 in 3 follows a candidate on social media

Voters increasingly are turning to social media to stay informed about the 2016 presidential race. According to new data from programmatic advertising company RadiumOne, social channels are the second most…

Here Are 4 Mobile Messaging Apps Marketers Need to Know About in 2016

Snapchat and Facebook aren’t the only names in town

When it comes to messaging, Snapchat and Facebook-owned WhatsApp and Messenger are the go-to apps of millennials and marketers alike. But increasingly, a new crop of messaging apps is growing…

Why Brands Are Ditching Twitter’s 6-Second Vine App

Only makes up 4% of branded video

Two years ago, Twitter-owned Vine was growing like kudzu. It was widely embraced by both consumers and marketers who sought to push the envelope with creative six-second clips. But the…

Some Twitter Users Cry Foul as Platform Switches Moments and Notifications Buttons

Feature moved for many viewers

Twitter moved "Moments" for Web and Android viewers Friday to where the Notifications button once was, causing considerable consternation among faithful users. In a nutshell, many in the Twitterati—thanks to muscle…

Advertisement