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Topic: Social Media

McDonald's Brand Sentiment Drops With 'Signs' Campaign, but Not by Much

Social chatter was sizable and relatively neutral

Brands were surprisingly quiet during last night's Golden Globes on social media, except for McDonald's with a new TV campaign dubbed "Signs." The ads from Leo Burnett also ran during yesterday's…

Infographic: Who's Really Using Facebook, Twitter, Pinterest, Tumblr and Instagram in 2015

Social's biggest network isn't dying, but it is getting grayer

How will the social landscape change over the next two years as social sharing and communication technologies continue to evolve? Exclusive data from eMarketer show which networks will continue to…

College Football Playoff Quickly Becomes a TV and Social Media Power Player

Real-time marketers are waking up to the new 'big game'

College football, which culminates Monday night with its first playoff championship game, is either in the process of building its own version of the Super Bowl or is setting the…

Victoria's Secret Is Picking Up 100,000 Instagram Followers a Day

And that's just one of our 10 must-see digital marketing stats of the week

Here are this week's 10 most intriguing numbers from the digital marketing space, including eyebrow-raising Instagram growth by Victoria's Secret, as well as fascinating data from a tech giant. 1. Victoria's…

Reported.ly Wants to Be the First Truly Social News Service

Instead of driving readers to a site, Andy Carvin flips the formula

The problem with the way journalists deliver news in social media, according to Andy Carvin, is that they're not actually delivering the news. Instead, the former NPR social media strategist says,…

Starbucks' Stop-Motion Clip on Instagram Strikes a Creative Chord

Coffee brand wins again with social

In terms of creativity, this week's Adweek/Shareablee weekly branded Instagram video chart has a strong showing. Leading the way is Starbucks, which regrammed a stop-motion clip made by artist Rachel Ryle…

What Does It Take to Win the Super Bowl on Social Media?

With each year, the real-time marketing bar rises higher

Advertisers once again are bringing out all the digital bells and whistles for the Super Bowl, the biggest marketing event of the year. But after last year's Samsung-powered selfie with Ellen…

Real Housewife Yolanda Foster Gets Social Media Schooling From her Insta-Famous Kids

But she'd rather be using AOL

Specs Who Yolanda Foster Age 50 Claim to fame Star of The Real Housewives of Beverly Hills (Tuesdays at 9 p.m. on Bravo) Base Los Angeles Twitter @YolandaHFoster What's the first information you consume in the…

From Humor to Heartbreak, BuzzFeed Thrives by Stirring Emotions

New publisher Dao Nguyen on balancing laughs with hard news

  Photo: Alfred Maskeroni Specs Who Dao Nguyen New gig Publisher, BuzzFeed Old gig Vp of growth and data, BuzzFeed Age 41 Twitter @daozers What do you do as publisher? Publishing is literally the act of making information available…

Here's a Timeline of Brands Scoring Big in Social Media in 2014

'Twas the year of bacon-scented alarms and tweeting mittens

It's been quite a year for brands in social media, highlighted by the World Cup instead of the Super Bowl for a change as Nike, Beats by Dre and McDonald's…

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