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Topic: Social Media

Facebook's New Button Placement Makes Live Video Incredibly Easy for Mobile Users

Just 2 taps needed

Facebook users started noticing Wednesday night that the company had placed its live video button in an extremely accessible spot on its mobile app. New York City chief digital officer…

When Olympics Hero Simone Biles Met Her Crush, Zac Efron, the Internet Went Kablooey

As women dominate the social games

Simone Biles was already one of the biggest stars of the 2016 Olympics, thanks to the gymnast's high-flying, mesmerizing routines that have garnered her five medals during the last week.…

Men Are Posting About Olympics Brands in Social Media Twice as Often as Women

Bringing buzz to Samsung and Coke

Sprinklr is keeping an eye on a few things around social media and the Olympics for our coverage in the next couple of weeks. Today their research reveals how the…

Infographic: Offline Conversation Is Still the Best Driver of Brand Awareness

New report says word of mouth remains king

For all the hand-wringing missives about the internet replacing actual human interaction, it seems that reports of conversation's demise are greatly exaggerated—at least when it comes to brand awareness. "Many…

General Electric Is Using Instagram Stories to Promote Its Snapchat Series About Volcanoes

Brands are jumping into the new feature

Instagram Stories launched Tuesday, and brands are already using the Snapchat-like feature, which lets marketers and the digital platform's 500 million monthly users curate daily moments that disappear after 24…

The NFL Is the First Sports League to Get a Snapchat Discover Channel

All 32 teams will get geofilters for fans, too

The National Football League on Tuesday revealed that it signed a multiyear extension with Snapchat that will make the NFL the first sports league with a Snapchat Discover channel. According to…

Meet the British Satirist Who Fell Into Political Humor and Became a Social Media Star

'Jonathan Pie' creator Tom Walker comes clean

If you are a regular Facebook user, there's a pretty good chance you've seen Jonathan Pie—a faux TV news reporter in the U.K.—swearing up a storm about the state of…

Lowe's New 360-Degree Videos on Facebook Aim to Teach Fans Home Improvement Skills

Interactive clips target the mobile-minded

Lowe's has been notably innovative with digital video for nearly two years now, going back to its Vine campaign called #FixIn6 that won Clio and Cannes Lions awards. Now the…

How Nestle Plans to Speed Up Its Marketing by Setting Up Shop In Salesforce's New York Office

Launches 'digital command center' to manage data

This week, Nestle opened a permanent new office in New York that's housed within Salesforce's space in lower Manhattan. The marketer is opening a so-called digital command center that's staffed by…

Infographic: How Trump and Clinton Stack Up on Facebook and Twitter

4C's data suggests more people like GOP nominee

How seriously should we take social media sentiment when it comes to predicting who the next president of the United States will be? At first glance, it might seem that millions…

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