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Topic: Social Media

Why Brands Are Ditching Twitter’s 6-Second Vine App

Only makes up 4% of branded video

Two years ago, Twitter-owned Vine was growing like kudzu. It was widely embraced by both consumers and marketers who sought to push the envelope with creative six-second clips. But the…

Some Twitter Users Cry Foul as Platform Switches Moments and Notifications Buttons

Feature moved for many viewers

Twitter moved "Moments" for Web and Android viewers Friday to where the Notifications button once was, causing considerable consternation among faithful users. In a nutshell, many in the Twitterati—thanks to muscle…

These 4 Celebrity Influencers Can Charge $230,000 for a Single Brand Post

Kendall Jenner is among the leaders

Kendall Jenner, Selena Gomez, Taylor Swift and Cara Delevigne are all worth $230,000 per social media post when the message appears across Facebook, Instagram and Twitter, D'Marie told Adweek. The celebrities represent…

This L.A. Agency Has a Sharp Eye for Celebrity Branding ... and Icelandic Art

Media royalty founded TheAudience

In 2011, three Hollywood media veterans joined forces to start a social agency. Disney exec Oliver Luckett, WME’s Ari Emanuel (who served as inspiration for Ari Gold in HBO’s Entourage)…

Nightly Show Host Larry Wilmore on the Difference Between Trolling and Lurking

Plus, how he feels about satirizing this election season

Specs Age 54 Claim to fame Host of Comedy Central's The Nightly Show With Larry Wilmore (Mon.-Thurs., 11:30 p.m.) Base New York Twitter @LarryWilmore Adweek: What's the first information you consume in the morning? Larry…

Infographic: Xbox and Amazon Drew Huge Social Buzz Going Into Black Friday

877,000 social conversations in last 7 days

This shopping season, Salesforce is using its live social tracker to better understand how, and how often, brands lead the Black Friday and Cyber Monday conversation online. The tool can be…

How Nordstrom and Sephora Are Nailing Social Media Going Into Black Friday

And doing it with a simple strategy

To measure which retailers have the best momentum on social media going into the holidays, Shareablee studied 109 big-box and department store brands across Facebook, Twitter and Instagram between Nov.…

Infographic: Millennials' Surprising Game Plan for Black Friday Shopping

More than half will hit an actual store

With Thanksgiving just around the corner, marketers and retailers are gearing up for the year's biggest shopping onslaught: Black Friday and Cyber Monday. Per usual, millennials are the most coveted…

This Social Network Pays Users to Post and Made a Supermodel $3,400 in a Month

Tsu has a user base of 4.5 million

Tsu is a 1-year-old platform that claims 4.5 million users, differentiating itself from the Facebooks and Twitters of the social-media world by financially compensating people who post. That's right—you can…

This Data Visualization Shows You Facebook's Hottest Topics From October

Infographic bodes well for Star Wars

Below, you'll see the third edition of Facebook Hot Topics, a new partnership between Facebook IQ and Adweek to keep our readers up to speed every month on the latest…

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