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Topic: Social Media

Check Out This Sweet 16 Bracket for March Madness Brands

Can Chick-fil-A upset McDonald's?

College basketball's Sweet 16 bracket tips off on Thursday night. And while hoops fans watch to see if West Virginia can pull off a miracle and upset favorite-to-win-it-all Kentucky, the…

It May Not Be a Robot or 'Smart Gear,' but Data-Driven Advertising Still Plays at SXSW

Unacast and Ninja Metrics pitch targeting innovations

South by Southwest 2015 (more known nowadays for fostering buzzier, futuristic narratives around topics like wearable devices and robots) has offered attendees interested in the nuts and bolts of digital ad targeting…

Sirius XM Founder: Robot Clones Are Coming Thanks to Digital Media

She's already built one that's cognizant of its own consciousness

Imagine if you could create a robot programmed with someone's personality based on what he or she has revealed via Google, Facebook, Twitter, etc. It would think and react the…

Two of SXSW's Hottest Food Trucks Dish on Instagram's Marketing Powers

East Side King and Chilantro reveal social media strategies

Food trucks have become a South by Southwest Interactive tradition, and options galore will line several streets in downtown Austin, Texas, where the tech festival begins Friday. And every one…

McDonald's Will Pay SXSW Performers After Indie Band Brouhaha

And the Ex Cops are lovin' their social impact

Less than a week after members of the indie rock band Ex Cops mocked McDonald's on Facebook for asking them to play for free, the Golden Arches has thought better…

Brands All Use This Same Tired Joke on Twitter and It Needs to Stop

Unoriginal tweets are deal breakers

We've reached peak brand inanity on Twitter, and it seems to have affected—or infected—almost every marketer trying to capitalize on the top trending hashtag "five-word deal breakers." The social media elites…

Fresh Prince of Bel-Air Still Hip With Instagram Audiences

Not quite as popular as Taylor Swift's cats, though

If you approached random millennials in the U.S. and mentioned the line, "in West Philadelphia born and raised," there's a high probability they'd not only the finish the phrase—"on a playground…

After Conquering Reality TV, Kim Kardashian Is Taking the Mobile World by Storm

How she built a $74 million app addiction

Kim Kardashian West first grabbed our attention in October 2007 with the premiere of E!'s Keeping Up With the Kardashians. Who could have guessed where that basic-cable reality show moment…

Vanity Fair Courts Oscar Bloggers With a Twitter Vending Machine and Pop-Up Newsroom

Making awards season more social

Besides the Academy Awards, probably the most notable Oscars event is the Vanity Fair after-party. And now the magazine is becoming known for a before-party of sorts—a week-long series of…

The New York GOP's Bill de Blasio Tweet May Be the Weirdest '50 Shades' Reference Yet

What are these people thinking?

Add the New York State Republican Party to the growing list of people who have created strange marketing efforts around Fifty Shades of Grey, the R-rated sexual thriller and blockbuster…

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