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Topic: Social Media

NatGeo Remains King of the Social Media Jungle in Updated List of Top 25 Brands

Best engagement creators from Q3

Shareablee, a social marketing company that specializes in data, today released its brand rankings for the companies that created the best engagement via Facebook, Twitter and Instagram during the third…

How Patron's CMO Found Success In Selling Its Substance Over Its Style

Adweek’s 2015 Brand Genius winner for spirits

Two years ago, when Lee Applbaum joined Patrón Spirits as CMO, the casual observer might have thought he had a breezy job ahead. After all, in the '90s Patrón had already…

Tired of Tradition, Honey Maid's Marketing Chief Chose to Put the Spotlight on Modern Families

Adweek’s 2015 Brand Genius winner for CPG/food

It always seemed strange to Gary Osifchin that the characters in traditional advertising were so, well, traditional. "There was the Caucasian female lead, with the French manicure," Osifchin says, "or…

Here Are 6 New Snapchat Stats That Show Why Marketers Want Inside That Walled Garden

4 billion daily video views has it tied with Facebook

It seems that there's a new Snapchat data point being disclosed nearly every day, and there have been a few doozies in recent weeks. We rounded up six eyebrow-raising numbers…

GoPro Debuts an Awards Platform That Could Mean Serious Cash for Content Creators

$5,000 for best edited clip, for example

GoPro is announcing a weekly program today that awards cash to content creators, including $500 for best photo, $1,000 for top uncut video and $5,000 for best edited clip. All…

Q&A: GE's Chief Marketing Officer on Storytelling in the New Digital Industrial Era

Linda Boff discusses virtual reality and branded content

General Electric may be 125 years old, but when it comes to innovative social media campaigns, it's often light-years ahead of most marketers. GE's early adoption of emerging platforms and…

How a 147-Year-Old Brand Is 'Resurrecting' Its Founder on Instagram

J.R. Watkins is ghosting door-to-door via social

J.R. Watkins, a 147-year-old packaged-goods marketer, has had its branded items on shelves nationwide for decades thanks to distribution deals with retail chains such as Walmart and Target. But many…

Here Is a Cool Data Visualization of Facebook's Hottest Topics Last Month

The pope and iPhone were this big

What have Facebook users in the U.S. been commenting on lately? Below, we have all the September data you need in the second edition of Hot Topics, a partnership between Facebook…

Will Brands Get Behind Peeple, an App Already Being Called a Cyberbully's Dream?

'Yelp for humans' could be problematic

There's been considerable buzz this week about the mobile app Peeple, which will let you rate other people's attributes—such as their romantic lives, personal integrity and professionalism—the same way you'd…

How iHeartRadio Got 340 Million Snapchat Impressions in 2 Days

Music festival goes viral on one app in huge social effort

The fifth annual iHeartRadio Music Festival drew tens of thousands of music fans Sept. 18 and 19 in Paradise, Nev., near Las Vegas, and featured a rich assortment of pop…

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