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Topic: Social commerce

Twitter Just Made a Stronger Case for Retailers to Buy Ads

It can now be about a lot more than direct response

Twitter today revealed that it's testing product pages that take the social site's marketing capabilities a couple steps forward—especially for retailers. The microblogging platform debuted a "buy now" button nearly…

Instagram Offers Big Data, but Pinterest Has Purchase Intent

Marketers weigh in on e-commerce upgrades

Social media platforms don't often roll out retail-based features or rush them to the forefront, because getting people to shop while they digitally interact with friends can be tricky. So,…

Viewers Can Shop the Super Bowl Halftime Show From Their Phones and TVs

Pepsi will sell Katy Perry merchandise

When Katy Perry performs at Sunday's Super Bowl halftime show, her nearly 64 million Twitter followers will keep social chatter soaring. And amid the spike in tweets, they'll be able…

This Year's 10 Biggest Shifts, Shake-Ups and Surprises in Mobile Marketing

For social giants and brands alike, everything changed in 2014

Fueled by new ad formats and acquisitions from Facebook, Twitter and brands, mobile marketing finally began to step up to its potential this year. From messaging and video to ultra-targeted ads…

Budweiser Lets You Buy Beer for Your Facebook Friends

But will it catch on?

Brands have been testing social commerce for quite some time, despite the fact that initiatives have been notoriously slow to catch on. Now, Budweiser is getting into the game with…

U.S. Open Goes High Tech for Social Shopping

Tennis tournament taps into UGC to push sales

Getting fans to stock up on merchandise while at games has long been a huge aim for marketers of short-lived sports tournaments. And this year, the United States Tennis Association…

Lollapalooza Goes Cashless With Digital Wristbands

Pushes millennials to tap and pay

Lollapalooza is rolling out a new initiative this week called Lolla Cashless that claims to be the first effort from a major U.S. music festival to use radio frequency identification…

Social-Commerce Channel Coming to QVC.com

Shopping site takes cues from Pinterest

Cable shopping channel QVC sees itself as inherently social—in the offline sense—because while watching, consumers can discover products they never thought they wanted but end up buying because of the…

Pinterest Marketing Firm Pinfluencer Rebrands as Piqora

Rolls out social merchandising product

In November Pinterest announced that it didn’t want companies incorporating its name or even the word “pin” into their identities. Around that time Sharad Verma, CEO of Pinterest marketing firm…

AmEx Looks to Ignite Real Twitter Shopping

Using hashtags, card members can now buy gift cards, tablets, Xboxes

Social commerce is typically Facebook’s and maybe Pinterest’s domain. But Twitter doesn’t usually factor into the conversation. American Express began to change that last year when it rolled out the ability…

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