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Mary Kay Makes Brand Integration Beautiful The cosmetics giant teams with Project Runway on TV, digital and social initiatives

Adweek talks to Mary Kay's director of U.S. consumer marketing Kim Sater about the brand's deep relationship with Lifetime's long-running fashion design competition show Project Runway—why it's different, and why…

August 10, 2014, 10:26 PM EDT

Top Chef's Hot Recipe for Brand Tie-Ins From Cigna to Reynold's Wrap, marketers warm up to Bravo's cooking smackdown

Matt Reichman, vp of production at Bravo and an executive producer on the network's hit competition series Top Chef, talks about why brand integrations are more important than ever, the…

August 10, 2014, 10:23 PM EDT

RuPaul Dishes on Brands and Being a Bombshell The reality star talks marketing tactics, reveals his all-time favorite commercial

Adweek sits down with RuPaul, star of the Logo channel's drag competition show RuPaul's Drag Race and cable's queen of product placement, to get the skinny on which brands are…

August 10, 2014, 10:20 PM EDT

Penny Dreadful Creator John Logan Explains Why He Loves Monsters Season 1 of Showtime's creepy drama ends Sunday night

One of the most critically beloved new shows on cable, Showtime's Penny Dreadful is written start to finish by Skyfall and Hugo screenwriter John Logan and produced by Sam Mendes,…

June 27, 2014, 9:27 PM EDT

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