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Topic: Q&A

The Super Bowl Is Stephen Colbert's Opening Act, and He's Ready to Make the Most of It

Sunday may bring his biggest audience ever

CBS should have no problem drawing at least 110 million viewers to its Super Bowl 50 broadcast on Feb. 7, but the network has even grander ambitions for what could…

Q&A: Periscope CEO Dishes on What Brands Can Expect With Livestreaming in 2016

Is a Periscope camera coming soon?

When Periscope launched to much buzz last March, the Twitter-owned app cemented 2015 as the year of livestreaming for digital marketers. Now boasting more than 10 million users watching 40…

Q&A: How Leo Burnett's CEO and CCO Built a Creative Powerhouse in 10 Years

Celebrating a killer creative year after a decade together

Leo Burnett celebrated a banner year in terms of its creative output and all the awards the global agency racked up—an Emmy for the "Like a Girl" campaign, 69 Cannes…

For This Brooklyn Nine-Nine Star, Social Media Is Like Smoking

Plus, the app that gives Chelsea Peretti a sense of freedom

Specs Age 37 Claim to fame Stars as Gina on Brooklyn Nine-Nine (Sundays, 8:30 p.m. on Fox) Base Los Angeles Twitter @chelseaperetti Adweek: How addicted are you to social media? Chelsea Peretti: I've said on…

Q&A: Gert Boyle, the 'First Lady of Oregon,' on Making Ads and Being the Center of Attention

Columbia Sportswear's chairman returns, though she never really left

Gert Boyle, 91, chairman of Columbia Sportswear, returns this week in the company's ads after a decade's absence. From 1984 to 2005, she perfected the "One Tough Mother" persona in…

Q&A: Ogilvy's Worldwide CCO on Today's 'Breathtaking' and Limitless Era of Creativity

Tham Khai Meng reflects on 4th year as Clio's top agency network

Tham Khai Meng, worldwide chief creative officer of Ogilvy & Mather, takes an almost ethereal tone when discussing his creative mission for his clients and agency. But that tone underlies…

'Milk' Screenwriter and LGBT Activist Creates a Powerful Anti-Bullying Campaign for Coke

Dustin Lance Black and the case for compassion

In his inspiring Oscar acceptance speech for Milk, the 2008 film about the assassinations of San Francisco Mayor George Moscone and openly gay city official Harvey Milk, screenwriter Dustin Lance…

Why Celebrities Want to Be in PepsiCo's Ads

A 'symbiotic relationship' with stars like Beckham, Beyoncé and Jordan

Exactly 50 years ago yesterday, the Frito-Lay snack brand (maker of Fritos, Cheetos and Ruffles) merged with Pepsi-Cola (the famous soda) to form PepsiCo. The merger was big news in 1965, but few predicted the corporate…

How Pastry Goddess Christina Tosi Is Bringing Milk Bar to the Masses

The dessert pro talks MasterChef, endorsement deals and Crack Pie

This past spring, around the release of Christina Tosi's second cookbook, Milk Bar Life, the James Beard Award-winning pastry chef was the subject of a lengthy think piece on the…

How This Mad Men Co-Producer Made Don Draper's Work Believable

Meet the man behind the show’s ad campaigns

Josh Weltman, a co-producer of Mad Men, created most of the ad campaigns seen on the show. Beginning as an art director in the '80s, Weltman went on to be…

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