Topic: mobile marketing
Fully 67 percent of smartphone users are willing to view ads to gain in-app premium content rather than pay for it, according to a Yankee Group study that was commissioned by…
JP Morgan Chase named Claire Huang its first-ever CMO last August, poaching the marketing veteran from an executive position with competitor Bank of America. Huang has since attempted to reinvigorate…
ParksByNature Network, which has been bringing state parks onto its Pocket Ranger mobile app network for the last four years, launched a first-ever ads product this spring in time for outdoorsy,…
The New York Times is one of the initial major publishers to unveil a Google Glass app, which will allow the currently scant number of users of the wearable device…
Visa and Fandango today are extending their three-year digital partnership with a feature called Tixpress in the latter company's mobile app. In a promotion running through August, Visa Signature cardholders…
Coca-Cola has emerged from an extensive round of teen panels and believes it knows what those kids want from the brand—fun, "snackable" digital experiences that center on mobile consumption over…
Facebook recently had preliminary talks with a tap-to-call vendor as it considers fleshing out marketing opportunities for brands on Facebook Home, Adweek has learned. While details are scant, a source…
Mobile advertising spend jumped 111 percent to $3.4 billion during 2012, per an Interactive Advertising Bureau report today, accounting for 9 percent of all digital ad revenue last year. It…
About a year ago, NBC News established an account on Flipboard—the increasingly popular magazine-formatted, social mobile app—and has since grown its presence to a whopping 1.3 million monthly active readers.…
With 50 percent of consumers using banks' mobile websites, per an Interactive Advertising Bureau report yesterday, one can imagine the opportunities retailers in more product-y niches are seeing with on-the-go…
