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Topic: mobile marketing

If Starwood's Customers Tap Uber This Weekend, They Could Get a Free Night's Stay Hotel brand looks to ride-sharing app to boost loyalty perks

Starwood Hotels & Resorts has inked a deal with ride-sharing app Uber so that people can earn loyalty points for booking cab rides. The partnership is part of the hotel giant's…

February 25, 2015, 11:34 PM EST

As Mobile Payment War Grows, Men's Wearhouse Reveals Big Marketing Stats Expects mobile to increase 2015 revenue by seven figures

At the same time Google and Samsung are scooping up startups to build out a mobile payment system that competes with Apple, new data from retailers reveals some initial success…

February 24, 2015, 12:17 PM EST

How Carl's Jr. Makes the Most of a 6-Second Mobile Video Ad Product placement is key

Following up on this year's racy regional Super Bowl commercial with Charlotte McKinney, Carl's Jr. needed an eye-popping mobile ad that used the same creative. But building a prominent smartphone promo…

February 23, 2015, 10:51 AM EST

In a World of Constantly Deleted Apps, This Mobile Player Uses Cash to Keep Folks Coming Back 2 million people open it almost every day

Mobile apps are deleted at rates that dishearten marketers everywhere. After all, some studies show that more than 80 percent of consumers—after being lured in by often-expensive acquisition campaigns—get rid…

February 19, 2015, 1:13 PM EST

Paran Johar Sells His Mobile Media Summits Series to French Events Company The hardest-working man in the sector will remain CEO

If you're in the mobile business, you know who Paran Johar is. For the past six years, he's been hosting and assembling Mobile Media Summits across the country, and more…

February 19, 2015, 8:30 AM EST

Study Shows Which Mobile Ads Get Millennial Moms' Attention 77% of U.S. mothers respond to pics of babies

Today, Johnson & Johnson's BabyCenter and the Interactive Advertising Bureau's Mobile Marketing Center of Excellence is releasing a study that dives into how young moms—18 to 32 years old—in the…

February 10, 2015, 9:30 AM EST

This Week's 10 Must-See Digital Marketing Stats Programmatic results and eye-catching Super Bowl numbers

Here are the 10 most intriguing digital marketing statistics from Feb. 2 through Feb. 6, including a healthy dose of data about Big Game advertisers and a programmatic number that…

February 6, 2015, 2:07 PM EST

Need a Valentine's Day Date? Match and Starbucks Have Plans for You App plays cupid at the coffee shop

Ah, Valentine's Day. The holiday conjures images of Paris, romantic candlelit dinners and…Starbucks? This year, dating site Match and Starbucks are making it easier for singles to couple up at…

January 29, 2015, 5:04 PM EST

Viewers Can Shop the Super Bowl Halftime Show From Their Phones and TVs Pepsi will sell Katy Perry merchandise

When Katy Perry performs at Sunday's Super Bowl halftime show, her nearly 64 million Twitter followers will keep social chatter soaring. And amid the spike in tweets, they'll be able…

January 29, 2015, 5:00 AM EST

Marketers Dish on Which Brands Are Truly Killing It in Mobile Intuit, McDonald's, UPS get shout-outs

Depsite the fact that mobile keeps chipping away at digital ad budgets, zeroing in on a few stellar examples of brands that are nailing smartphone and tablet-based marketing can be…

January 28, 2015, 7:08 AM EST

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