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Topic: mobile marketing

Foursquare's First Brand Campaign Takes a Foodie Approach Mobile app looks to build on its 55 million users

For the next six weeks, New Yorkers and Chicagoans will see ads from Foursquare on their commutes as well as in their smartphone-based social media streams. The multimillion-dollar effort is…

October 20, 2014, 8:00 AM EDT

Brands Give Out One Hour of Free Music With New Pandora Ads Fox and Sony Playstation are first to ink deals

Pandora’s new ad product, dubbed Sponsored Listening, lets you skip audio promos for an hour if you click on a video ad. The music service is beta testing with Fox,…

October 20, 2014, 5:00 AM EDT

Nissan's CMO Explains How Digital Is Changing the Future of Car Advertising Sophisticated marketing needed for sophisticated shoppers

Nissan's CMO Roel de Vries is bullish on digital, and for good reason—80 to 90 percent of the car-buying experience now starts online. Car shoppers already know exactly what model…

October 16, 2014, 2:25 PM EDT

Snapchat Pictures Hacked From Third-Party Site More than 200,000 photos of teenagers reportedly posted

Hackers have reportedly breached hundreds of thousands of Snapchat photos from a third-party site. On Sunday, more than 200,000 photos of teenagers were posted online, per The Guardian. The breach affected…

October 13, 2014, 2:59 PM EDT

Here Are the Pros and Cons of Snapchat Taking on Ads Data is both a blessing and a curse

With Snapchat CEO Evan Spiegel confirming long-held speculation that his mobile-social app will soon debut ads, we reached out to marketing practitioners for reaction. From an advertising-minded perspective, here are…

October 9, 2014, 4:03 PM EDT

Telecoms Put 77% of Their Mobile Spend in Video and Rich Media Study tracks the decline in banner ad spending

When it comes to U.S. mobile ad budgets for telecommunications companies, 77 percent of the spending is in video and rich media, according to Vdopia's latest cross-client study.  The Silicon Valley-based…

October 9, 2014, 9:02 AM EDT

Mobile NFL Fans Share via Facebook Far More Than Twitter RadiumOne survey shows a 6-1 differential between social platforms

According to research being unveiled by RadiumOne today, 91 percent of the self-identified 1,501 NFL fans it surveyed online said they check their smartphone on game days (Sunday, Monday or…

October 8, 2014, 7:04 AM EDT

U.S. Online Display Advertising Spend to Hit $19 Billion by 2019 Forrester Research sees big opportunity in mobile and video

Online display ad spending is expected to increase 90 percent by 2019, from $19.8 billion in 2014 to $37.6 billion, according to new findings from Forrester Research. Video platforms in particular…

October 6, 2014, 10:44 AM EDT

Online Video and Mobile Now Make Up 20% of Mondelēz's Global Spend Part of plan to hit 50% in North America by 2016

Mondelēz International's announcement earlier this week that it will allocate 10 percent of its advertising budget to online video now means 20 percent of the snack brand's global spend goes to…

October 3, 2014, 4:41 PM EDT

Groupon's New App Delves Into Cash-Back Grocery Deals Couponing in the digital age

Groupon, the website known for offering deals on everything from laser hair removal to designer sunglasses, is moving into the supermarket arena. The daily discount site now offers grocery deals…

October 3, 2014, 1:49 PM EDT

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