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Topic: Miller Lite

People Think Miller Lite in Retro Cans Tastes Better, Though It's the Same Old Miller Lite

Yes, packaging messes with your head

Never underestimate the power of packaging and design to influence consumer attitudes—and if you're lucky, move product. This lesson is brought to you by Miller Lite, which enjoyed a sales spike…

Miller Lite Got 180,000 Summer Photos From Fans, and Picked 7 for This National TV Ad

Foray into UGC

Earlier this year, Coca-Cola rolled out its first TV spot made completely with user-generated content. Now, it's Miller Lite's turn to shine the spotlight on its fans. In May, the beer…

Miller Lite Says It Caused the Flirting That Led to the Sex That Created You

Sketchy history, but the brand takes credit

Miller Lite was officially launched in 1975, around the time baby boomers were dating, coupling, marrying and copulating (though not always in that order). As this new ad points out,…

Don't Mess With Danny Trejo, and Don't Mess With Miller Time

Stony glare, sassy hair flip seal the deal

I was enjoying Telemundo the other day when Danny Trejo interrupted a trio of cellphone-using friends to save Miller Time. I don't speak Spanish, but you don't need to in order…

How Will You Punch Miller Lite's Punch Top Can?

Even a telescopic backscratcher could work

Miller Lite's revolutionary Punch Top can, which may completely reinvent the way high schoolers shotgun beers, frankly deserved better than the few desultory Draftfcb ads it got at last month's…

Miller Lite's New Can Lets You Drink So Fast, You Almost Don't Taste the Beer

Shotgunning goes mainstream

Let's face it, Miller Lite is not a beer for sipping and savoring. It is a beer for pounding back faster than your taste buds or self-esteem can acknowledge what…

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