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Topic: Gm

Broadcast Spend Drops 18 Percent to $4.18 Billion in Q3

Olympics, political comps put the squeeze on network TV

The sugar rush of last year’s Summer Olympics and political spend has given way to the inevitable crash, as third-quarter advertising expenditures were down significantly from Q3 2012. According to a…

General Motors Names Mary Barra CEO in Historic Appointment

First female to have the role at a major U.S. automotive company

General Motors chief exec Dan Akerson plans to retire in January, and the carmaker has tapped Mary Barra as his successor, making her the first female CEO of a major…

Yahoo Still Looking to Ignite Tumblr's Ad Potential

Target is 2014

Trending on Tumblr: advertising. Four months since its acquisition by Yahoo, the hip publishing platform continues to feel its way as many advertisers grapple with how and why they should tap…

Study: ESPN Fans Big on Cars, Bars

Placed, Inc. survey matches TV outlets with store visits

If you happen to own a car dealership, you could do worse than buy advertising time on ESPN. Same principal applies if you’re a publican or barkeep. According to new research…

MRM Chief Kolb Takes Worldgroup Lead on GM

Oversees Detroit units

Bill Kolb, chief of McCann Worldgroup’s MRM global digital and direct agency, has been appointed to the new position of chairman, CEO of Worldgroup’s General Motors account, one of the…

GM Bookends Facebook's Comeback Story

Mobile-first focus helps win back auto giant

General Motors' return to Facebook advertising may as well as put a bow on what's turned out to be a comeback story for the social giant in the last year.…

TV Takes the Gold in Q3

Broadcast, cable budgets soar on infusion of Olympics, political dollars

Thanks in large part to an Olympian television marketplace and the deep pockets of Procter & Gamble and General Motors, U.S. advertising expenditures in the third quarter were up 7…

Creative Commodities

Chasing big biz like Chevy, J&J, shops grin and bear efficiency-based reviews

Maybe it’s a sign of the times. Like the global Chevrolet creative review before it, the outcome of Johnson & Johnson’s ongoing global creative review won’t hinge on creative or…

GM Hits Runway to Get Women on the Roadway

Automaker teams with Isaac Mizrahi, LivingSocial, Time Warner to promote the latest Chevy Malibu

To get women in the driver’s seat in the 1950s, General Motors hired the “Damsels of Design,” an all-female team of auto designers who created female-friendly models like the Chevy…

CBS in the Red Zone With Super Bowl Ad Sales

Network deals 80% of in-game inventory

Although the 2012-13 NFL season isn’t set to kick off for another five weeks, CBS on Thursday said it is already nearing a sellout of its available in-game inventory for…

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