Advertisement

Topic: Gm

GM Hits Runway to Get Women on the Roadway Automaker teams with Isaac Mizrahi, LivingSocial, Time Warner to promote the latest Chevy Malibu

To get women in the driver’s seat in the 1950s, General Motors hired the “Damsels of Design,” an all-female team of auto designers who created female-friendly models like the Chevy…

August 20, 2012, 12:04 AM EDT

CBS in the Red Zone With Super Bowl Ad Sales Network deals 80% of in-game inventory

Although the 2012-13 NFL season isn’t set to kick off for another five weeks, CBS on Thursday said it is already nearing a sellout of its available in-game inventory for…

August 2, 2012, 8:42 PM EDT

GM Won't Ditch Commonwealth, Joel Ewanick’s Brainchild But questions persist after CMO's sudden departure

General Motors remains committed to Commonwealth following Joel Ewanick’s abrupt departure, Adweek has learned. The four-month-old ad agency was the cost-cutting brainchild of Ewanick, GM’s marketing chief since 2010. In…

July 30, 2012, 2:29 PM EDT

Bush League Ratings for MLB All-Stars Historically low audience for 8-0 NL blowout hampers Fox deliveries

A 5-0 first-inning lead and seven subsequent scoreless frames put a damper on the 2012 Major League Baseball All-Star Game, and the dearth of drama had Fox viewers making an…

July 11, 2012, 8:41 PM EDT

Cable Closes the Books on a Solid Season Networks prepare to wrap their upfronts with hefty commitments from tech and luxury automakers

As the cable upfront market winds down, networks and advertisers have just one little thing to worry about: the future. With brands preparing to roll out a whole range of new…

June 25, 2012, 12:03 AM EDT

Scant Drama as Upfront Rolls On CW is only net to wrap advance selling, as Fox, CBS, ABC post high single-digit lifts; NBC lags

If you had to characterize the 2012-13 upfront marketplace in a single word, you could do worse than invoke the value-neutral interjection “meh.” On the one hand, the broadcast networks may…

June 11, 2012, 12:02 AM EDT

GM Punts on Super Bowl Buy Automaker says it cannot justify $4 million unit cost

General Motors has decided to punt on its annual Super Bowl investment, saying the price of admission to this year’s broadcast is simply too high. “We understand the reach the Super…

May 21, 2012, 12:57 PM EDT

GM Opts Out of Q2 Upfront Buys Carmaker looks to cleave TV costs

General Motors has thrown the transmission in reverse, exercising options to cancel a substantial portion of its second-quarter upfront commitments. According to several sources, GM has pulled out of nearly 50…

February 1, 2012, 5:28 PM EST

GM Taps Carat for Global Media Planning and Buying Consolidates $3 billion account with Aegis agency

Carat has kicked off 2012 with a much anticipated win. On Tuesday, General Motors announced that it had selected Carat, a part of Aegis Media, to handle its global media…

January 24, 2012, 12:53 PM EST

MLB Playoff Ratings Darken World Series Outlook Weak deliveries, small markets threaten Fox’s Fall Classic

If the MLB playoff ratings are anything to go by, Fox may be in for yet another rough World Series outing. According to Nielsen live-plus-same-day data, Fox’s coverage of the American…

October 19, 2011, 6:47 AM EDT

Advertisement