Advertisement

Topic: Facebook Live

64% of Marketers Have a Snapchat Account, According to New Report

L2 data also includes Instagram and Twitter stats

While 64 percent of marketers have a Snapchat account, only 67 percent of those accounts are active, according to an extensive new report from research firm L2. The firm's report tracks…

Airbnb Is Testing 360° Live Video on Twitter and Periscope to Inspire Vacation Planners

On the heels of Toyota's success at CES

Livestreaming became fashionable among brands in 2016, with Lowe's, Taco Bell and other companies testing out the concept via Facebook Live, Periscope and other platforms. While driving sales is always at the heart…

AT&T Is Using Facebook Live to Let Kids Interact With Santa Claus Before Christmas

Old-school tradition with new-wave tech

According to Possible's back-of-the-napkin math, around 6.6 million American children in the next year will decide that Santa Claus isn't real. The ad agency, working for client AT&T, wants to…

You Can Now Listen to Live Audio Content on Facebook

Could be big for radio, podcast broadcasters

Facebook Live isn't just for video. Today the social network launched a new feature dubbed Live Audio that lets users listen to broadcast voice recordings, pushing more audio-only content into…

Instagram Just Rolled Out Its Live Video Feature to All U.S. Users

Nearly every formidable digital platform now has one

Meerkat and Periscope made live mobile video "a thing" in 2015, and since then about every other digital platform has gotten into the game.  The latest is Instagram, as its roughly…

7 Moments From 2016 That Show Periscope Still Draws a Crowd

Livestreaming everything from hurricanes to Louis Vuitton

Facebook Live, which is currently running an extensive TV campaign, has brought the idea of livestreaming into the mainstream. But what about Periscope, the app that in 2015 truly made…

As Social Platforms and Brands Turn to Live Video, Will Viewers Keep Tuning In?

Early data is promising for 2017

A week before Thanksgiving, dozens of sharply dressed young men and women began arriving at Taco Bell's headquarters for the fourth annual Friendsgiving feast, which included rolled turkey tacos and…

Bill Nye Is Hosting a Facebook Live View-A-Thon to Raise Money for National Parks

Mashable's contribution to Giving Tuesday

Bill Nye—the quirky, energetic, bow-tied science guy from the hit educational show—spent the 1990s winning over the hearts and minds of students with the goal of helping them see that…

Lowe's Is Using Facebook Live to Unveil Its Black Friday Deals This Weekend

Building hype for the holidays with social video

Can live video help retailers win the battle known as Black Friday? Lowe's, the do-it-your-self home improvement brand, intends to find out.  The Mooresville, N.C.-based company will reveal 11 Black Friday…

Can Twitter Finally Make Periscope Soar as the Livestreaming Space Heats Up?

App can't go the way of Vine

Just three years ago, Vine appeared to be a central player in the future of "snackable content." Its short-form style of messaging even aired in a Monday Night Football TV…

Advertisement
Advertisement