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Topic: Espn

ESPN Inks Dr Pepper as First Mega-Sponsor of the College Football Playoff Series Soft drink brand will present championship trophy

ESPN has signed on Dr Pepper as the first official Championship Partner of the College Football Playoff series, which kicks off on Jan. 1 in Pasadena and New Orleans. Analogous to…

March 25, 2014, 1:06 PM EDT

Allstate’s Marketing Boss Talks Up ‘March Mayhem’ Assessing the ROI from such a large-scale push

From the now-ubiquitous Good Hands field goal net program to the increasingly chaotic pratfalls of anarchic pitchman Dean Winters, Allstate’s Pam Hollander, senior director of integrated marketing communications, has developed…

March 25, 2014, 6:29 AM EDT

How Nate Silver’s FiveThirtyEight Will Tackle the News Site will include infographics, videos and even films

News organizations have always treated data as simply a complement to the news, but freshly relaunched FiveThirtyEight is flipping that idea on its head. Hot topics are secondary to stats…

March 23, 2014, 8:59 PM EDT

ABC Is Top Banana in 4A’s Homes ZenithOptimedia, Collective study lights the path to optimized media buys

Although it’s destined to finish last again this season among broadcast’s Big Four, ABC boasts a much higher profile in the homes of ad agency types. According to a new study…

March 18, 2014, 10:34 AM EDT

Nate Silver's FiveThirtyEight Resurfaces Just in Time for March Madness Picks Louisville to win it all

Nate Silver's FiveThirtyEight is back up today with predictions for the forthcoming NCAA tournament, tabbing Louisville as the odds-on favorite even though the Cardinals are only a fourth seed in…

March 17, 2014, 3:34 PM EDT

Gooooaaalll! Fox Deportes Amplifies on Twitter First Spanish-speaking media company joins program

Twitter’s second-screen Amplify program now promotes brands en Español, too. Fox Deportes and Heineken are using Twitter’s Amplify to share highlights of the UEFA Champions League tournament, Adweek has learned,…

March 14, 2014, 6:00 AM EDT

Anne Sweeney Is Leaving Disney 18-year vet says she wants to direct

The Walt Disney Co. on Tuesday announced that Anne Sweeney is leaving the company, effective January 2015, so that she may pursue her dream of directing television. An 18-year Disney veteran,…

March 11, 2014, 4:11 PM EDT

Dish-Disney Carriage Deal Disables the Hopper Many concessions in long-term distribution pact

Six months after the expiration of their joint carriage deal, the Walt Disney Co. and Dish Network have agreed to a long-term pact that will not only keep ABC, ESPN…

March 4, 2014, 12:08 PM EST

FCC Cracks Down on Misuse of Emergency Alert Signal in Ads Slaps Viacom, ESPN and NBCU with largest aggregate penalty

When will advertisers learn not to use the broadcast emergency alert signal in an ad? And when will networks realize the Federal Communications Commission is dead serious about the integrity…

March 3, 2014, 1:43 PM EST

Coming to a Movie Theater Near You: Ads Featuring Tweets and Vines Twitter looks to expand second-screen presence

Twitter and National CineMedia (NCM) are looking for a brand to buy into a one-year exclusive deal that will entail social media-anchored advertising on the big screen. The partnership was initially…

February 24, 2014, 12:34 PM EST

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