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Topic: Espn

World Cup Helps FC Barcelona Win Big on Instagram Social video rankings favor sports and simplicity

While sports fans around the globe have been glued to their TV sets for the World Cup, social media marketers for FC Barcelona have made great use of the huge…

July 10, 2014, 12:48 PM EDT

Inside ESPN's Social Media War Room During the Most Tweeted Sporting Event Ever Germany-Brazil shattered all World Cup expectations

I arrive late to the Germany-Brazil World Cup game on the assumption that I have plenty of time before the match really heats up. This turns out to be completely…

July 9, 2014, 3:07 PM EDT

Does America Now Like Soccer? World Cup Ratings Hint at It U.S.-Belgium got a 9.6 rating on ESPN, 1.8 on Univision

Yes, that's it for the U.S. in the World Cup, but we went out with a bang: ESPN boasted its second-highest rating ever for a soccer match with a whopping…

July 2, 2014, 4:32 PM EDT

Univision Streaming Video Stops Being Free on Friday Ratings set records, but digital will require a cable sub from now on

It's going to be harder to watch the World Cup on Univision at your desk come Friday. And if you have Comcast, you're out of luck completely. Univision, which had the…

July 2, 2014, 6:01 AM EDT

This ESPN Ad Will Get You Even More Pumped Up for Today's USA-Belgium Match Bruised and bloodied, not beaten

You may have heard there's a little soccer match being played today. In honor of that game—USA versus Belgium, for those who have somehow avoided World Cup news (to which…

July 1, 2014, 12:51 PM EDT

U.S. Soccer Team Scores on Instagram World Cup fever comes to social video

If your sports business friends don't know that the typical athletics-focused consumer seems to love Instagram video, do them a favor and tell them. United States Soccer is the latest…

June 27, 2014, 1:16 PM EDT

ESPN Breaks Record as Fans Watch Instead of Working Linear viewership lags behind Ghana, Portugal matches, digital soars

ESPN metered market numbers for yesterday's 12 p.m. match between the U.S. and Germany got a 6.3 rating, including an hour of pregame starting at 11 a.m. That's great, considering…

June 27, 2014, 11:38 AM EDT

Here's Why Brands Are Speaking Spanish in General Market Ads Dish, ESPN, Hyundai, others mainstream their Hispanic marketing

Sure, it's not a coincidence that brands like Hyundai, ESPN, Corona and Dish Network have run general market TV ads in both English and Spanish during the World Cup, but…

June 24, 2014, 10:53 PM EDT

ESPN SportsCenter Announces Relaunch With Shareability Parkour Video Promises viral hits

To herald ESPN's new format for SportsCenter, the network tapped video agency Shareability to use its formulas to create an online hit. "Along with those efforts we wanted to find a…

June 23, 2014, 11:25 AM EDT

Instagram Data Shows NASA's Fútbol Fun Hit the Back of the Net From 230 miles up: Go-o-o-o-al!!!

Since the moon landing 45 years ago, National Aeronautics and Space Administration (NASA) has a fairly stellar track record for creating buzz from outer space through broadcast channels. Since its…

June 18, 2014, 10:47 AM EDT

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