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Topic: Espn

Old Spice Pitchmen Wage a Battle for (Shirtless) Control of SportsCenter

Rivalry between Mustafa and Crews reaches finale

Fans of ESPN's SportsCenter will find Terry Crews and Isaiah Mustafa behind the show's anchor desk tonight, but they're not there to talk through highlight reels. Old Spice's resident pitchmen will…

5 Months After Bill Simmons Leaves, ESPN Finally Shuts Down Grantland

Sportswriters will be featured on other platforms

Five months after its founder Bill Simmons departed, ESPN has decided to shut down its sports and pop culture website, Grantland. "Effective immediately we are suspending the publication of Grantland," ESPN…

Here's the New Trailer for Star Wars: The Force Awakens

Disney drops final look at film during ESPN's Monday Night Football

Disney is never one to pass on cross promotion, and tonight was no exception. The company used ESPN's Monday Night Football to air the third and final trailer for the upcoming…

How Marketers Can Avoid Getting Stuck in a ‘Badvertising’ Rut

Eschew zombie retargeting, embrace audience and context

Most of the digital ad industry's concern for more than a year has coalesced around two major obstacles: ad fraud and viewability. Advertisers are concerned whether ads they pay for…

Without Its Respected Founder, What Does the Future Hold for ESPN's Grantland?

Writers jump ship, but traffic remains strong

Grantland has been a popular media punching bag ever since ESPN decided to end its 14-year relationship with Bill Simmons in May. With several other recent high-profile departures, the narrative…

Q&A: How ESPN’s Michelle Beadle Deals With Twitter Trolls

And the athletes she thinks are killing it on social

Specs Age 39 Claim to fame ESPN reporter and co-host of SportsNation (weekdays on ESPN2) Base Los Angeles Twitter @MichelleDBeadle Adweek: What's the first information you consume in the morning? Michelle Beadle: The first thing I…

What Advertisers Are Getting Wrong About Programmatic

TubeMogul's Phil Cowlishaw talks automation

Specs Current gig Vp of strategy at TubeMogul Previous gig Head of technology at Ikon Communications Age 35 Adweek: Describe your role as vp of strategy. Phil Cowlishaw: It's a little bit like…

AT&T's New 'It Can Wait' Ad Tells the Quietly Tragic Story of a Would-Be Football Star

What Fletcher Cleaves lost

"Fletcher's Drive" is the latest entry in AT&T's "It Can Wait" campaign, which warns against texting, web-surfing, emailing and other forms of potentially dangerous smartphone use while driving. ESPN CreativeWorks,…

ESPN Finds 5 Famous Endorsers After Hours to Kick Off Ads for Late-Night SportsCenter

72andSunny breaks SC@Night campaign

What do George Washington, Thomas Jefferson, Abraham Lincoln, Theodore Roosevelt and William Howard Taft do late at night at National Park, while winding down after their daily Presidents Race? They…

Dunkin' Donuts Taps YouTuber to Show NFL What Excessive Celebration Really Looks Like

Brand returns to ESPN's Monday Night Countdown

A duck-duck-goose-inspired touchdown celebration at a National Football League game is something I'd pay good money to see. The NFL, of course, would never condone such a silly spectacle. But thanks…

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