Topic: Espn
In the frenzy to cover Notre Dame linebacker Manti Te’o’s triumph over tragedy in his final season as a college football player, reporters failed to pick up on one not-so-minor…
With just hours to go before No. 1 Notre Dame and No. 2 Alabama clash in the BCS National Championship Game, researchers are already eyeing the inherent value in sponsoring…
While the National Football League remains the last great reach vehicle for advertisers, ratings for regular-season broadcasts were down slightly from 2011. According to Nielsen live-plus-same-day data, the 101 games televised…
In the digital ad world, where static, unimaginative banner ads have been the standard unit for years, innovation is slowly breathing life into the drab and increasingly detested format. ESPN.com today (Friday,…
Can apps sell appetizers? Taco Bell aims to fill its digital belly to find out, launching a campaign today to push new appetizer menu items. It combines a hearty mix…
NFL Network’s beefed-up slate of live Thursday Night Football broadcasts put up record numbers, averaging 6.35 million viewers over the course of 13 games. According to Nielsen live-plus-same-day data, TNF delivered…
Twitter may or may not be a media company, but it’s sure making moves in that direction, positioning itself as a de facto media distributor. The latest development is a partnership…
This week, Lacoste unveiled the swipe-able polo shirt of the future, kids bemoaned Hurricane Sandy's effects on seaside amusement parks, and ESPN celebrated one of the world's great sports rivalries—in…
Outlined against a California sky the color of Frank Sinatra’s irises, the Seven Horsemen of Notre Dame’s defensive front line rode again. In a show of grit that would have…
