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Topic: email marketing

Retail Startup: Nordstrom and Macy's Get $9 for Every $1 Spent on Ads Brides-centric site gets more social for Valentine's Day

Just in time for Valentine's Day, Lover.ly, a startup focused on brides to be, is launching a social channel where couples can digitally organize their wedding keepsakes—chiefly photos—while inspiring the…

February 14, 2014, 7:00 AM EST

RadioShack's Holiday Emails Will Change in Real Time Offers pivot in recipients' inboxes

Attention holiday shoppers, your emails are now targeting you in real time—at least if you've signed up for RadioShack's messages. The electronics retailer will use Movable Ink's technology that allows…

November 27, 2013, 10:17 AM EST

Can Bruno Mars Make Email Hip Again? Brands Are Finding Out Mead Johnson and others test pop music in their direct-marketing blasts

DMI Music, a 16-year-old shop that aims to bring brands and music together, is launching a platform that lets email marketers include popular tunes with their messages. Nutritional supplement maker…

October 10, 2013, 1:43 PM EDT

Groupon Debuts Its Own Affiliate Marketing Platform Self-service and analytics for deals blogs

In recent years, Groupon's been teaming up with 100,000 deals and coupon bloggers to run commission-based ads on their sites. Today, the Chicago-based company announced Groupon Partner Network (GPN), a…

August 19, 2013, 11:00 AM EDT

Salesforce Buys ExactTarget for $2.5 Billion CEO says acquisition is 'most important ever'

Salesforce.com has agreed to purchase digital marketing services firm ExactTarget for $2.5 billion, the companies revealed today. ExactTarget launched in 2000 before growing into one of the premiere email service providers.…

June 4, 2013, 11:54 AM EDT

Pep Boys Gives iCrossing All of Its Digital Work Zimmerman loses account to search pioneer

Like many other companies founded as search marketing services, iCrossing in recent years has been heralding itself as a full-service interactive agency. And recent developments suggest the New York-based firm…

April 29, 2013, 12:16 AM EDT

Jenny Craig's New CMO Dishes on Leading 'Challenger' Brand Leesa Eichberger emphasizes social engagement

Leesa Eichberger last month became cmo of Jenny Craig and now looks to bolster the brand in the healthy eating niche. Eichberger's two-decade marketing resume entails a dozen years in…

April 19, 2013, 2:02 PM EDT

Andrew Mason Exits Groupon With One of the Best Goodbye Emails Ever Ousted after bad earnings report

Give Andrew Mason credit. He came in like a smart aleck, and that's the way he's going out. The Groupon founder was fired from the company's CEO position today after a…

February 28, 2013, 5:23 PM EST

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