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Topic: email marketing

Will GIF-Powered Emails Get More People RSVP'ing for Events?

Splash and Giphy say the numbers point to yes

GIFs have already overtaken brands' social media and online video. Next up: Email marketing. Event-planning platform Splash and Giphy—a GIF library and search engine—are teaming up today to let marketers plug…

3 Ways Email Is Embracing the Trends That Were Supposed to Make It Obsolete

Marketers are getting faster, smarter and more interactive

The eulogy for email has been in slow-clap mode for a while. With social app after app after app promising to make communication faster than it already is, it's become…

In the Data Era, Theater Marketers Can No Longer Act Like Digital Understudies

Targeting takes center stage

Marketing for plays and musicals probably hasn't been this tough since the Great Depression—even on Broadway. Producers can largely thank the Internet and smartphones for that tough reality, though. Getting…

Square Is Using Customer Data to Create Targeted Email Campaigns for Brands

Leaping from mobile payments to marketing

Linking up online and offline marketing is the ultimate challenge for bricks-and-mortar retailers these days. And after years of powering credit card transactions and mobile payments for small businesses, Square…

Infographic: What Marketers Talked About Most in 2014

CRM, analytics and lots of mobile

According to data from Salesforce, 86 percent of top marketers say building a holistic marketing approach is a top priority, but only 29 percent of companies say they actually have…

Sony Is Targeting Influencers' Real-Life Friends

It's employing Pursway's system

Pursway claims it can tap into Facebook and other social nets to target email, direct mail and social media messages to the family and friends of influential buyers. Its platform,…

Gmail's Unsubscribe Button Could Be a Huge Blow to Email Marketers

Lists will shrink

How many times have you wanted to unsubscribe from a commercial email list but didn't want to scroll all the way to the bottom of a message and then have…

Quirky Is Selling Air Conditioners Through Weather Alerts

Claims high email, text message open rates

East Coasters may have seen advertisements for air conditioners popping up in their daily weather reports recently, thanks to a new partnership between Quirky (a New York-based company that helps…

Social and Native Ads Are More Effective Than Email, Study Says

Millward Brown finds surprising trends

Marketers say that social media ads and native promotions are better for brands than email, according to Millward Brown Digital's study for MediaBrix. When asked what ad types "meet their digital…

Retail Startup: Nordstrom and Macy's Get $9 for Every $1 Spent on Ads

Brides-centric site gets more social for Valentine's Day

Just in time for Valentine's Day, Lover.ly, a startup focused on brides to be, is launching a social channel where couples can digitally organize their wedding keepsakes—chiefly photos—while inspiring the…

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